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OUR ALUMNI

Video Technology’s Cele leads SuperSport’s all-female crew

ANDILE DUBE

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Video Technology alumni and SuperSport Producer and Director, Nono Cele led an all-female crew for the channel’s live coverage of the Nedbank Cup semi-finals which saw Bidvest Wits take on Chippa United at Bidvest Stadium.

Cele’s achievement in leading SuperSport’s first production where 90% of the crew involved are female is nothing short of amazing as sports broadcasting is considered a male dominated territory.

“It was a privilege to lead the team as a director on the day, a job that I used to daydream about when I was a third year student at the Durban University of Technology in 2006,” she said.

She said directing has been part of her journey for a few years now but this particular production stands out to her for three reasons: “It was a Nedbank cup quarter-final where skilled, capable and talented women were given a platform to shine (and the teams rewarded us with 8 great goals!)”

This opportunity also reminded Cele of why she chose to peruse a career in the broadcast industry. It has also inspired her to push boundaries, tell stories, and motivate others while doing something she enjoys.

“It was confirmation that our dreams as people are valid and we ought to pursue them with everything we have. We have a tendency of allowing our fears, shortcomings and mistakes to blind us, rob us, and keep us from being all that we are capable of being. We doubt, we argue, we fret— when the only thing to be done is to believe,” Cele said.

Cele who has been in the broadcasting industry for 10 years thanked her crew for the support they gave her on the day. “Being part of such a prestigious project in my short 10 year journey in the broadcasting industry further inspired me to dream even bigger. I’m grateful to every crew member who was part of the production on the day, and the management that came up with this vision and supported us.”

She continued by saying: “Our dreams deserve our hard work, commitment, perseverance and sometimes, our tears— that has been the crazy combination that has brought us thus far.”

Video Technology alumni and SuperSport Producer and Director, Nono Cele.

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