THE AW 2017 JUBILEE COLLECTION
THE ARTISAN DREAM, RISK, CREATE. WE ARE ARTISANS. THIS IS WHAT WE DO
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Cali Coat
2
3
Created with the inspiration of an Artisan soul
THE ARTISAN
JUBILEE COLLECTION THE
THE
THE AW 2017 JUBILEE COLLECTION
EVERY CHILD IS AN ARTIST — PABLO PICASSO
SPIRIT BEHIND SOFT GALLERY ESTABLISHED IN 2007
The Soft Gallery journey started in 2007 by the creative due Barbara Hvidt and Tine Holt Møller. This season Soft Gallery is celebrating its 10th anniversary. 10 years of everlasting passion for creating unique and personal handmade novelties & passing on artistic work at the eye-level of children, all made purely from the heart to pass on wonderful and inspiring stories. The celebration collection whisks us away to an unknown place with Soft Gallery’s magic vibe, creating longlasting memories to rest on.
AW17 - THE ARTISAN AN ARTISAN SOUL A person or company that create a high-quality or distinctive product in small quantities, usually by hand and using traditional methods. An artisan strive to be unique and personal Artisan souls have an active and agile imagination that drives them to explore new forms and try out novel perspectives. They continually perceive alternative ways of constructing reality, and seek to realize their ideas in interesting, tangible forms as such, Artisans are often drawn to professions where they can work creatively with the invention. "Dream, risk, create. We are artisans. This is what we do" The Artisan collection emphasizes the faithful and heartfelt essence behind
the Soft Gallery universe, the sensitivity of an artist and creative inputs from modern life and the world that surrounds us. The artworks are many and varied but all descend from the universe where we embrace the combination of delicate handwork and the poetic soul of an artisan. Eye catching hand embroideries of the starry night in golden tones, heart prints, colour popping artworks of paint brushes from the creative universe of the Painter, French Vintage looking cut of pork scheme and butchers symbols to underline the genuine artisan handcraft of the Artisan Butcher. The girls are dressed in feminine blouses with elegant cuts and details, matching set in silk and velvet, all accompanied with decorative accessories. Extravagant wild bouquets and fragile honest posies, the world of the florist is the inspiration behind our delicate hand painted flowers in sweet notes of rose creates a soft contrast to the darker colours in the AW17 collection. Pleated skirts in different lengths, casual sweatshirt enhanced by hand made French inspired embroideries from the Artisan Brodeuse to give an elegant look. Pretty all-over prints in different shapes and combination; black all-in-one suit with big golden dots; padded kimono with beautiful print of the starry night; knitted styles with coloured blots goes side by side to a super-lux midnight blue velvet look with quilted bomber, culottes and
4
matching bucket bag - a must have this season. Colour palette; different shades of rose and red, black, dark blue, ochre, burgundy and cream with subtle sprinkles of gold. The boys will walk the streets in army style shirt and a new version of the cargo pants. A broad range of the essential sweatshirt in earthy colours with the word L`artiste and prints to homage the Artisans handcrafts rubs shoulders with humoristic cheese print, terra looking all over print inspired by the skills of the ancient profession of the stone carver and a classic cardigan with owl emblem. Heavy quilted denim shirts, sweat chinos, military bags, casual cotton t-shirt with Mr. French fox completes the look. As for boys’ trousers, there is something for every occasion; jogging bottoms, soft chinos and the cargo pant. Colour palette; different shades of tobacco brown, blue, bottle green, grey and black. The babies will be snuggling up in lovely knitted set that looks as if they were made by hand. The magic of the solar system and our zodiac will decorate the dusty pastel colours for both boys and girls. Ruffles, frilly collars, pretty prints and lovely details on soft cotton, all made with materials to create the ultimate comfort for the little ones. New for the baby girls are the velvet styles with subtle golden dots, the boys are looking charming in our woven denim outfit.
NEWS AW 2017
CROWD PLEASER Dresses with shoulder ruffles, tops and sweatshirts with that extra touch of elegance. Humoristic patches, edgy details and all over print makes the AW17 collection a true crowd pleaser. Find you own eye catching favourite in the collection to complete your look. VELVET EYES Soft Gallery presents this season’s super-lux wardrobe-essential. Dress up or add a touch of elegance to your everyday outfit with our velvet program. Quilted bomber, below the knee skirt, culottes and matching bucket bag, all made in deep midnight blue velvet - a must have this season. SATIN´FACTION Complete your wardrobe with our lavish satin look. Two toned bomber with a hand painted heart on the back and the word Love subtle hand written on the chest. Match it with our two toned sweat pants for a casual look or dress it up with our pleated skirt.
THE FINISHING TOUCH Wrap hair bands, light scarves, knitted hats, berets and gloves, all in matching prints and fabrics. Bags in different shapes and sizes are in focus for AW17, velvet bucket bags with gold tassels, suede bumbags with gold glitter, quilted gym bags and hand painted shoppers. Military sacks for the boys. IT´S A SCHOOL THING Enjoy our wide range of outerwear that is both attractive, luxurious and practical. Aqua coloured thermo selection with terra print, both for babies and kids. Our new rainwear selection is going to make you love school days when it rains. Matching rain poncho, backpack, gym-bag and pencil case makes those rainy days oh so lovely - Cool, comfortable and practical. Not to forget is our luxury woollen coat with hand embroidered cosmos print for the girls, the boys will match up with dark grey army coat with a small owl emblem on the chest, always placed near the heart where it all began.
5
THE ARTISAN Soft Gallery AW17 was created with the following talented and inspiring artists: Daniela Dahf Henríquez, CHI Kitt Stuart Schwenn, DK Stine Winther, DK Lucille Michieli, FR Sine Jensen, DK Malene Hvidt, DK Peter Carrington, UK Balázs Solti, HU Marie Lisborg, DK Mia Overgaard, DK CAN, DK Pretty little thieves, USA Kristine Mandsberg, DK Rafaela De Campos, DK Sarah Becker, DK
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Silas Sweatshirt / Vilads Jacket
Style 6
7
Created with the inspiration of an Artisan soul
THE ARTISAN
Chaz Sweatshirt / Jules Pants
Simon Sweatshirt
8
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Chaz Sweatshirt
10
11
THE AW 2017 JUBILEE COLLECTION
Silas Sweatshirt / Jules Pants
Anouck Sweatshirt
13
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Viggo Sweatshirt / Jules Pants
14
15
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Siggi Sweatshirt / Jules Pants
Jenna Shirt / Babs Sweatshirt / Mandy Skirt 16
17
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Tilde Shirt
18
19
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Jenna Shirt / Neva Skirt / Wrap Hairband
Jenna Shirt / Neva Skirt / Wrap Hairband
20
21
THE ARTISAN
Chaz Sweatshirt / Jules Pants
Created with the inspiration of an Artisan soul
THE AW 2017 JUBILEE COLLECTION
Romain Shirt 23
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Babs Sweatshirt / Fayenne Top
24
25
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Sandy Jacket / Mandy Skirt / Bucket Bag
Riley Poncho / Fayenne Top / Paula Leggings 26
27
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
Vigdis Dress
Justice Dress
Jossie Cardigan / Liana LS T-shirt
28
29
Created with the inspiration of an Artisan soul
THE ARTISAN
Signe Sweatshirt / Loretta Shirt
Autum Dress 30
31
Sandy Jacket
Created with the inspiration of an Artisan soul
THE ARTISAN
Roland Cardigan /Konrad Sweatshit/ Jules Pants Raine Poncho Chaz Sweatshirt/Linus Pants Sisma Sweatshirt/Jules Pants
Chaz Sweatshirt/Pierre Pants Silas Sweatshirt/Jules Pants Ryan Sweatshirt/Jules Pants/Quilted Bag Dicy Knit/Vic Hat/Jules Pants
Chaz Sweatshirt/Jules Pants Silas Sweatshirt/Jules Pants Alvin Cardigan/Mason Shirt Astin Sun Shirt/Don Swim Trunk
34
Mason Shirt/Jules Pants Viggo LS T-shirt/Hubert Pants Silas Sweatshirt/Jules Pants/ Konrad Sweatshirt Michell Jacket/Morgan Pants
THE AW 2017 JUBILEE COLLECTION
Bass T-shirt/Pierre Pants Bass T-shirt/Jules Pants/Military Bag Silas Sweatshirt /Jules Pants/Finley Jacket Severin Shirt/Jules Pants
Chaz Sweatshirt/Jules Pants Simon Sweatshirt/Pierre Pants Siggi Sweatshirt/Linus Pants Chaz Sweatshirt/Jules Pants
Vilads Jacket/Quilted bag Viggo Sweatshirt/Jules Pants/Military bag Konrad Sweatshirt/Jules Pants Bass T-shirt/Jules Pants
35
Ryan Sweatshirt/Pierre Pants Konrad Sweatshirt/Hubert Pants Bastien Cardigan /Jules Pants Silas Sweatshirt
Created with the inspiration of an Artisan soul
THE ARTISAN
Mila Knit/Mandy Skirt/Beret/ Paula Leggings Tilde Shirt /Yaya Pants Avalon Turtleneck/Fay Skirt/Quilted Bag/ Wrap Hairband Dee Pants/Fame Sweatshirt
Signe Sweatshirt/Dee Pants/Beltbag Jenna Shirt/Chantal Culotte Pants/ Wrap Hairband Gwen Top/Odette Skirt/Beret Jossie Cardigan/Zeus Pants
Ninette Dress/Sachel Bag Marie LS Top/Lola Skirt Monroe Jacket /Paula Leggings/ Anakin Hat/Mitzi Mittens Antonia Sweatshirt/Paula Leggings
36
Apple Dress/Quilted Bag/Beret Jewel Bikini Astin Sun Shirt/Paula Leggings Ines Dress
THE AW 2017 JUBILEE COLLECTION
Babs Sweatshirt/Mandy Skirt Michell Jacket/Morgan Pants Autum Dress Sandy Jacket/Mandy Skirt/Bucket Bag
Columbine Dancesuit Loretta Skirt/Mandy Skirt Sandy Jacket/Maddy LS T-shirt/ Mandy Skirt Ida Swimsuit
Adele Dress/Bow Hairband Jenna Shirt/Neva Skirt/Wrap Hairband Ellis Cardigan Vigdis Dress/Bumbag
37
Penny Gymsuit Janel Dress Silke Sweatshirt/Marisa Skirt Raine Poncho
Created with the inspiration of an Artisan soul
THE ARTISAN
Calla Dress Fame Sweatshirt/Paula Leggings Birdie Dress Signe Sweatshirt/Mandy Skirt
Babs Sweatshirt/Sally Pants Cira Sweatshirt/ Mandy Skirt Elsa Dress Fabrice Gymsuit
Audra Sweatshirt/Mimi Skirt Maddy LS T-shirt/Mandy Skirt Hadley Sweatshit/ Luella Scarf/ Lola Skirt/Paula Leggings Mila Cardigan/Lilou LS T-shirt
38
Jossie Cardigan/Zeus Pants Chaz Sweatshirt/Louise Pants Riley Poncho/Fayenne Top/ Paula Leggings Mariko Cardigan/ Loretta Shirt /Maya Skirt
THE AW 2017 JUBILEE COLLECTION
Afia Dress Penny Gymsuit Babs Sweatshirt/Louise Pants Vigdis Dress
Fayenne Top/Paige Skirt Justice Dress Arden Jumpsuit Signe Sweatshirt/Dee Pants/Beltbag
Mila Cardigan/Lilou LS T-shirt Leonia Knit/Mandy Skirt Leonia Knit/Paige Skirt/Dove Scarf/Beret Anouck Sweatshirt/Corinne Skirt
39
Anouck Sweatshirt/Dee Pants/ Weekend Bag Chaz Sweatshirt/Maria Skirt Paulette Dress/Luella Scarf Peak Swimsuit
Created with the inspiration of an Artisan soul
THE ARTISAN
Chapin LS Body/Khya Pants Vivi Jumpsuit Bob LS Body/Hailey Pants Mynte Dress
Krista Dress Bob LS Body/Cami pants Tulip Top/ Cami Pants Suki LS Body/Bow Hairband
Mio Cardigan/Isac Pants Tulip Top/Willow Dungarees Mariko Cardigan/Khya Pants Alma Dress
40
June Cardigan/Meo Pants Lise Shirt/Khya Pants Maddy LS T-shirt/Paula Leggings Alexi Sweatshirt/Karl Pants
THE AW 2017 JUBILEE COLLECTION
Ben Body Svend Shirt/Roland Cardigan/Meo Pants Shay Cardigan/Tiny LS Body/Hailey Pants Bob LS T-shirt/Karl Pants
Geo Top/Isac Pants Watson LS Body/Hailey Pants Svend Shirt/Cayson Pants Nat Bodysuit
Bob LS T-shirt/Hailey Pants Alexi Sweatshit/Karl Pants Ben Bodysuit Alexi Sweatshirt
41
Willow Dungarees/Svend Shirt Svend Shirt/Cayson Pants Ryan Sweatshirt/Roger Pants Astin Sun Shirt/Miki Swim Pants
Created with the inspiration of an Artisan soul
THE ARTISAN
THE AW 2017 JUBILEE COLLECTION
THE CELEBRATION COLLECTION — IT´S A WORK OF ART Beautiful hand made embroideries with memories to where it all started, a celebration to the artworks and our poetic universe. The essence of Soft Gallery sensation and success is the artistic twist on kids-wear, giving each individual collection new beautiful impulses and variations. We celebrate this with four hand made embroideries on our iconic style Silas. These 4 artworks are the first embroideries we created when it all started for 10 years ago and are the soul and spirit of Soft Gallery. 4 truly delightful limited edition pieces. GALLERY ON FABRIC The idea behind Soft Gallery emerged from a deep-felt interest in art and creative talents and the idea of sharing artistic thoughts and works on a soft canvas, bringing every item, as if by magic, to life. We have selected 8 prints from the archive to put on our shop bags, imbued with the wistfully poetic world of Soft Gallery. THE PERFECT SIGN The owl symbolizes knowledge and wisdom and for Soft Gallery a wish to creatively opening the eyes of children towards art. Our classic owl has found a special place in the Soft Gallery stamp for the promotion collection. “LOVE and experimentation...reflecting the visual mind of an artisan soul” LOVE, Barbara & Tine
42
43
HEAD OFFICE Soft Gallery Brofogedvej 10, 2nd floor 2400 Copenhagen NV Denmark info@softgallery.dk softgallery.dk Phone: +45 2782 2500
PRESS Brofogedvej 10. 2 floor 2400 Copenhagen NV Denmark PR & Marketing press@softgallery.dk
JAPAN Northern Sky Inc. Osaka mfujino@northernsky.jp northernsky.jp UK Vida Kids London selina@vida-kids.co.uk vida-kids.co.uk FRANCE Showroom Gommette Marseille showroom.gommette@gmail.com U.S. C&C Children´s wear New York Sales1@CC-Childrenwear.com cc-childrenwear.com
AW17 FAIRS PLAYTIME 28 - 30 January 2017 Stand no. M05 Parc Floral de Paris, Paris playtimeparis.com CIFF KIDS 1 - 3 February 2017 Stand no. 010 1. floor Stand no. 205 SOFT by Soft Gallery & Home Collection Forum, Copenhagen ciff.dk
SALES Head of Sales Jack Ponsaing jack@softgallery.dk Phone: + 45 2896 0103
NETHERLANDS LUXagency Harderwijk erna@luxagency.nl luxagency.nl
Sales Rep. Denmark Kristine Witting sales@softgallery.dk Phone: +45 2810 8921
KOREA Magic Edition (Neostar co., ltd.) Seoul md.magicedition@gmail.com
AGENTS SWEDEN Life Is Sweet Agency, Stockholm pia@lifeissweet.se lifeissweet.se GERMANY MiniMe - Design für Kinder Hamburg info@minimeshop.de minimeshop.de
SPAIN Bintheloop Barcelona marta@brandintheloop.com brandsintheloop.com BELGIUM Chaparal Fashion Antwerpen chaparal.fashion@antwerpen.be chaparalfashion.be
Soft Gallery creates beautiful and poetic luxury children’s clothing. Every item is a soft canvas brought to life by artists from all over the world. Carefully and lovingly crafted prints and hand embroidery open eyes, minds and hearts to new ideas. Soft Gallery strives to bring the art to the eye level of kids and to pass on wonderful and inspiring stories. The clothes are luxurious and contemporary with an added artistic twist. Soft Gallery places great emphasis on high quality materials and comfortable silhouettes. The designs are honest, timeless and personal. Tine Holt Møller and Barbara Hvidt established Soft Gallery in Copenhagen in 2007. softgallery.dk
AN ARTISAN SOUL “A person that create a high-quality and distinctive product in small quantities, usually by hand and using traditional methods. An artisan strive to be unique and personal. Artisan souls have an active and agile imagination that drives them to explore new forms and try out novel perspectives. They continually perceive alternative ways of constructing reality, and seek to realize their ideas in interesting, tangible forms as such, Artisans are often drawn to professions where they can work creatively with the invention.”
Photography by Barbara Hvidt & Mathilde Schmidt / Art direction and graphic design by Antonie Sabinsky Roeper & Mintstudio