10 POWERFUL WAYS TO INCREASE YOUR E-COMMERCE SALES IN 2021 By Softpulse Infotech
Outlines INTRODUCTION 1. FOCUS ON EXISTING CUSTOMERS 2. FOCUS ON EMAIL STRATEGY 3. START WRITING BLOG 4. RUN CONTESTS AND GIVEAWAYS 5. OFFER DISCOUNTS AND COUPONS 6. MULTI-PAYMENT METHODS 7. GO SOCIAL 8. REDUCE FRICTION ON CHECKOUT 9. MAKE YOUR WEBSITE ATTRACTIVE 10. PROPERLY COMMUNICATE WITH YOUR CUSTOMERS
Introduction A fundamental shift in the way business is performed in everyday life has been witnessed by entrepreneurs and business owners all around the world. Things have changed quickly, and most people believe for the better. COVID-19's economic crisis has hastened the migration to digital space and thrown the commercial landscape into disarray. While it served as a wake-up call for organizations that have been hesitant to embrace digital transformation, many industries have embraced the implications. Aside from being where your prospects are, another reason to emphasize digital-first marketing is that it prioritizes targeted marketing in a manner that traditional marketing does not. However, going online is not as simple as it appears. To increase online sales, you must design a sound marketing approach.
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Focus On Existing Customers Establish a loyalty reward program to keep repeat clients coming back by incentivizing them to spend more money with you. Free products, discounts, special deals, and even free delivery are all possible with reward points. Use email to keep your name in front of their minds and to make them feel special. Notify them of new product releases, provide product recommendations, or offer them a birthday voucher.
Focus On Email Strategy Email marketing is an underutilized marketing tactic that can help you unlock sales and increase revenue. The power of email marketing comes from the fact that it allows you to reach out to people who are already interested in your products. A persistent reminder of the same acts as a means to get into your consumers' heads and persuade them to buy anything.
02
03
Start Writing Blog
04
Run Contests & Giveaways
Writing a blog opens up a world
This is a fantastic method to
of content marketing
pique your audience's interest.
possibilities. It provides solutions
Contests and prizes are always
to their questions and maintains
well-received by the customers,
the lines of communication open.
and they can help you reach a
People will automatically reach
larger audience. This means that
out to your pages and sites for
more visitors are browsing your
additional valuable material if you
website, even if they aren't
can develop blog content.
actually entering it.
05
Offer Discounts & Coupons
To enhance online sales with limited deals, offer discounts that provide immediate decisions because strong discounts have a lot of clouts when it comes to influencing purchasing decisions. Complementary products and services can be combined to improve sales without adding to overhead costs.
06
04–15
Multi-Payment Methods
07
Go Social
Always provide a variety of
Make the payment procedure as
payment alternatives for a better
simple and frictionless as
consumer experience, whether
possible so that your clients may
it's on your website or in your
easily complete the checkout
app. They should not be
procedure. By utilizing live chat
restricted from purchasing your
or a chatbot, you may provide
goods. This will allow for more
real-time sales support to
sales and a smoother transaction
consumers, increasing online
process.
sales conversion rates.
08
Reduce Friction On Checkout
For businesses, social media is a great tool that outperforms traditional media in terms of attracting traffic to your website. They provide numerous options to enhance business traffic and internet purchases. Use Instagram, Pinterest, Facebook, and YouTube to get social.
09
Make Your Website Attractive Your internet business is just as crucial as your brickand-mortar location. A well-structured website design is attractive and effective in providing the greatest possible user experience. It is critical to design it in such a way that it stands out. Nobody wants to spend time on a slow, inefficient website that takes hours to complete a transaction.
Properly Communicate With Your Customers Always give your consumers the impression that you are reachable. Maintain open lines of contact, respond to questions, reviews, and reposts as needed, and always respond promptly. Make your customers feel special and wanted. Communication is essential for maintaining long-term partnerships. Your customer 10–15
should always feel welcomed by your end.
10
Contact Details A complete web solutions company that caters to all your web design and development needs. WEBSITE www.softpulseinfotech.com MOBILE PHONE +91-909-927-2837 EMAIL ADDRESS info@softpulseinfotech.com
SOFTPULSE INFOTECH