5 USEFUL TIPS ON DEVELOPING AN SEO FRIENDLY E-COMMERCE WEBSITE
INTRODUCTION Online shopping is growing at a rapid pace, now this time to think big and extra for ecommerce website owners, especially those owners who are looking to increase their online presence increasing for sales. Nowadays everyone knows website is a great way to promote your business, generate leads, and create a customer relationship. But this can only happen when your website is SEO friendly. When developing ecommerce sites for clients, it is important to consider that SEO features in your decision-making process. But it is also important to know that SEO for e-commerce websites is slightly different from SEO for non-retail sites, and managing those differences in intelligence is critical when optimizing your client store.
IN THIS ARTICLE, WE’LL DISCUSS FIVE USEFUL SEO POINTS FOR AN ECOMMERCE WEBSITE. Step1: Choose Relevant Keywords Step2: Optimize All of Your Content Step3: Clear Navigation Step4: Ensure Your Site is Mobile Friendly Step5: Engagement With Social Media
STEP1: CHOOSE RELEVANT KEYWORDS If you want a Shopify Seo friendly ecommerce website and to reach your customers, you must start with a targeted keyword list. Most of the business owner only concentrate on using the keywords in their website content and article and neglect other areas. But the title and description must include the most important keywords of a web page. Why?. Because any search engines first crawled website titles, so it must include the keywords that you want to rank in any search engines. Best Shopify Stores Keywords are one of the most important significant elements of SEO and also important question is where you can use them.
STEP2: OPTIMIZE ALL OF YOUR CONTENT For most of the ecommerce website main product category page and most of the online shops forgets to add enough content on these pages. So also focus on optimizing those all-important product category pages.
You need to make sure you add keywords to all of your content like about us page, shopping cart page, blog page, product description, etc. You can also integrate your content on other function like reviews, question & answer and many more. These techniques will help you to increase the overall content of your product page. Shopify Stores
STEP3: CLEAR NAVIGATION Navigation is an important feature of any ecommerce site and while it is a necessary part that you develop a clear hierarchy structure which will help search engines can easily crawl your site. The main purpose of navigation is to help users easily find pages and topics that are relevant to them, and to provide flow and organization to the website. On the other hand, the purpose of building content for SEO is to target various keyword and be seen by search engine crawlers as the most relevant page for that specific keyword. Shopify SEO Furthermore, breadcrumbs are very helpful in managing bots through various categories and subcategories on your website. Ensure that they’re designed in a reasonable order, as this can also a significant result on how pages are viewed and observed on the SERPs.
STEP4: ENSURE YOUR SITE IS MOBILE FRIENDLY In today’s day and age, smartphones are taking over the world, you need to have an eCommerce website that is mobile optimized. According to Google research, today’s 5+ billion people have been mobile internet users have now overtaken desktop users. Shopify App Stores So, If you are going to boost your traffic and ranking then optimizing your website for mobile friendly should be a top priority. Think about it, how many of your customers use smartphones? If any case your site is doesn’t mobile-optimized yet, then follow and carefully read these steps:
STEP5: ENGAGEMENT WITH SOCIAL MEDIA When doing SEO for your e-commerce site, social networks is also a very important factor. If it’s not already, you need to start thinking about how you can include social media into your marketing strategy, so you need to be active on social media for your business. But, do you need social media to share buttons on your product pages? Yes, social media share buttons give you the potential for free promotion on social channels, you need to place social icons on your website. Make sure you have choices to share your product and category pages in social networks. Shopify Apps Development Two important factors: Use smaller buttons so as not to distract from conversions and add social media share buttons to the check-out page.
ABOUT US Softpulse Infotech is a complete web solutions company that caters to all your web design and development needs. Whatever your requirement is, the highly skilled and experienced team at Softpulse Infotech is there to serve you. Softpulse Infotech is a Shopify designing and development company. We have a team of expert Shopify designers who gives you a tweak of themes and templates from scratch. Our developers, develop websites, which integrate with dynamic features to power the e-commerce platform thus providing clients an easy way to sell products online without technical hurdles. Shopify themes give a professional-looking website which can help to impress your prospective customers about their business.
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