How To Speed Up Your Ecommerce Website
Introduction An eCommerce site's speed is critical to its performance. Your customer's experience with your service and product will be enhanced if your website is fast. According to reliable e-commerce research and case studies, the recommended site load speed is no more than 3 seconds. In practice, the longer it takes for a website to load, the lower the conversion rate, bounce rate, user session duration, and other KPIs become. Not only does speed boost the customer experience, but it also has a direct effect on conversions and sales. Simply put, slow websites result in lower sales.
Examine the cause of slow performance The amount of text, CSS and JS files, and photos on various types of pages varies. As a result, the weight of each page varies slightly, requiring varying amounts of time to completely load each page. It's almost impossible to go through every page of an online shop. As a result, you can examine the homepage, category page, and product page separately to conduct a thorough performance review. These are the most popular consumer entry points, and they should always work flawlessly.
Limit the size of the page It goes without saying that the heavier the pages are, the longer they will take to load. The size of a page is expressed in kilobytes. The number of HTML and CSS files, images, scripts, and other media on a page determines its size. Avoid embedding large objects or photographs. Consider loading times when creating your pages. The reason for this is that the smaller the page size, the better. The size of a page can be easily determined by saving it to your computer as a web archive folder from your browser.
Use CDN Using a CDN (Content Delivery Network) is another common way to improve website efficiency. These networks are made up of several servers spread across the globe. If you have clients from all over the world, you should think about using a CDN. It stores content on servers located across the world, which speeds up loading times. Your website files will be copied and stored on these servers until you allow a CDN. When users from various continents (or even countries) visit your online store, all data is loaded from the server that is nearest to them, enabling the website to load much faster.
Compress data Compressing data will significantly improve the efficiency of a website. Reduce the size of data sent to a browser using some compression program. Until returning data in response to a client request, the server compresses the data. This necessitates the modification of server configuration files, which necessitates developer skills. You must ensure that none of your users are using outdated browsers. Once you're certain, turn on data compression. Older browsers such as Internet Explorer 4, are not compatible.
Use better conversion rate optimization tools Conversion rate optimization (CRO) is critical for rising sales on an eCommerce website. A traditional online store has many interactive elements to increase conversions, such as a free shipping bar on the homepage, a black Friday sale countdown timer in the website header, an exit-intent popup on checkout pages, and even gamification on the mobile site to minimize abandonment.
Keep clean code Depending on how well a program is coded, it can run faster or slower. A website is made up of code, making it a type of computer program. A software with clean code runs much faster and uses far fewer server resources. Slow programs are caused by verbose, repetitive code that isn't required, and code that isn't well configured. Quality web developers with a lot of experience are known for writing clean code. For any serious eCommerce website, this necessitates a specialist developer.
Monitor website's efficiency If you finish the performance enhancement and your current website load time is satisfactory, it does not mean you will never have to deal with this problem again. Adding new items to the marketplace, making significant improvements to the platform's custom features, or even making minor changes to the website design can all have an impact on results. That is why you should keep track of performance metrics at all times. This allows you to respond quickly and resolve even the tiniest problem until it causes damage to your website.
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