DIGITAL MAKETING
Contents 1
DESCRIPTION
What is digital marketing
2
BENEFITS
Benefits of digital marketing
3
OVERVIEW
What does digital marketing consists of ?
4
SEO
Search engine optimaization
Contents 5
PPC
Paid marketing
6
EM
Email Marketing
7
SEM
Search Engine Marketing
8
CM
Content marketing
Contents
9 10
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Why to hire us?
DIGITAL MAREKTING Your One-Stop-Shop for All Your Marketing Needs
DIGITAL MAREKTING Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
BENEFITS There are many benefits of digital marketing Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results Cost effective
OVERVIEW What does digital marekting consist of? Website design (User experience) Search engine optimization (SEO) Pay per click (PPC) Social media marketing (SSM) Email Marketing Display advertising(Banner ads) Content marketing
OBJECTIVES One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives.
Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI)
SEO - Search engine optimization Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Paid marketing Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, pay per click. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.
EMAIL MARKETING Email marketing is an amazing way of promoting products, services etc to customers, and business prospects. Email marketing has a wide reach, excels in ROI, boosts brand awareness and customer relations and is easily measurable.
SEM - Search Engine Marketing Our highly skilled workforce ensure that we use the latest Search Engine Marketing techniques designed in accordance with the industrial standards to bring an unprecedented level of traffic to your website.
Content Writing/Publishing A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
Why to hire us? Get Online Exposure Out-Of-The-Box Marketing Strategies. Brand Recognition Drive More Leads Better Conversion Rate Higher Customer Engagement Rate Transparent Reporting
CONTACT US 01724670301 info@softuvo.com www.softuvo.com