Digital Marketing Trends - Top Predictions that are going to rule in 2020. Marketing has changed a lot in the past few years and the signs are not slowing down. From content marketing to PPC, social media, SEO, and more are going to witness a dramatic shift. As 2020 is just around the corner, keeping yourself updated with the digital marketing trends is a must for every marketer. Here is a list of top digital marketing trends that are going to rule in 2020.
Best Digital Marketing Trends
Artificial Intelligence AI is taking over the world and we cannot agree more! Many leading companies are using technology to analyze consumer behavior and search patterns. With the help of AI, the companies can understand how the customers find their products and services. In 2020, Artificial Intelligence will be the driving force behind many services such as:
Product recommendations Customer service chatbots Email personalization Content creation
Chatbots Chatbots will continue to rule the market in 2020 as well. AI-based technology is used to chat in real-time with customers. And, this is what customers like. It has been observed that more than 50% of the customers prefer to use online chatbots to communicate with the brand. Chatbots are responsive and can easily interact 24/7 with the customers. Unlike humans, they can easily recall the customers buying history without even losing any patience. Brands like – Uber are already using chatbots to communicate with the customers and allowing them to easily book the rides using the app.
Digital Marketing
Influencer Marketing This type of marketing focuses on the key leaders that drive your brand’s message to the wider audiences. These influencers can be any celebrity, YouTube or Instagram personality having a huge following on their social channels. Such people can easily spread the word and create brand awareness. For example – L’Oreal is an internationally recognized brand. The brand knows its market very well, and they have influencers across the globe. Celebrities like – Aishwariya Rai Bachchan and Sonam Kapoor are representing brand image not only in India but on the international level as well.
Surprisingly, artificial intelligence is transforming the influencer marketing as well. Wondering, how? Let’s see how: AI helps to determine the influencer’s influence. Predicting incentives with ANN. Elimination of engagement.
Voice Search How can we forget the increasing influence of voice searches? A quick and easy way to get information and relevant content. Thanks to AI, voice assistants like – Siri, Alexa, and Google. More and more brands are now customizing their content for the voice search engines. Adopting the voice search is not just about providing relevant content to the users, but also creating something unique and optimized customer experience. The ease of getting work done over the voice commands have helped the users in simplifying day-to-day actions. What the companies need to focus on is to write the audio content in a conversational tone and focus on getting the featured snippets, this will really influence the users and leave a lasting impression.
Blockchain Technology Today, the use of blockchain is not just limited to the financial sector but its more wide-reaching. The technology helps to build the trust of the users, helps in brands, and drive public accountability. The year 2019 has seen many highs in the blockchain technology, and 2020 is likely to see much more including: ď Ź Handling social impressions ď Ź Tracking social impressions ď Ź Elevate transparency We have to agree that the future of digital marketing is being influenced by technology. AI automation, Big data, smart tech, and immersive technologies are changing the way brands works. Do you think any other trend makes up for this list of trends? Feel free to share your thoughts in the comments below.
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