What You can Analyze while Using Google analytics
What is Google Analytics ? Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account Google Analytics is now the most widely used web analytics service on the Internet.
Google Analytics – What Does It Do ? Website Traffic 1. Where visitors came from & How 2. How they are navigating through your website. 3. Behaviour Track Conversions 1. Downloads 2. Page Views 3. Registrations
Dashboard Sessions: Users: It indicates the total number of unique visitors who have viewed or interacted with your website. Page Views: It is a view of a page on your site that is being tracked by the Analytics tracking code. Pages / Session: This is the number of pages that your users are visiting on average per session. Avg. Session Duration: Average session duration is calculated as the total duration of all sessions (in seconds) / number of sessions. Bounce Rate: When a user lands on a page of your website and then leaves it without browsing any further, the user is said to have “bounced�. % New Sessions: Percent of new sessions is just the percentage of sessions generated by new visitors on your website.
Dashboard
Audience The Audience report in Google Analytics gives you a detailed analysis of the users visiting your website. The Overview tab gives you an overall picture of your website’s audience and their activity.
Demographic tab shows you the age and gender of your audience. Geo tab shows you the language and location of the users. Behavior tab shows you the behavior of your audience based on their interaction with you site such as New vs. Returning Users, Engagement, and more. Technology tab shows you the browser, OS, and network that your users are using to access your website. Mobile tab shows from which gadget your website viewed/searched.
Demographic
User Flow
Acquisition The Acquisitions report gives you a detailed overview of where your traffic is originating from such as organic search, direct, social, referral, or email. Using the tabs inside the Acquisition report, you can dig deeper into the individual traffic sources and view them by channel, source/medium, and more.
Behaviour The Behavior report captures and displays what visitors do on your website, the pages they visit, and what actions they take while on those pages. The Overview shows you how many Page Views your site received in the selected time range along with some other metrics
Conversion Conversions simply mean a certain action taken by the user that’s important to your business; for instance, the completion of a purchase.
Goal Creation – HowTo Set Up Goal. Create a new goal:Navigate to your goals: Sign in to Google Analytics. Select the Admin tab and navigate to the desired account, property and view. In the VIEW column, click Goals. Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.
Goal Creation – How To Set Up Goal.
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