15 Powerful SEO Audit Tools: Step Ahead To Enhance Your Business Are you fighting hard to resolve the technical issues on your website to boost the search rankings? According to Ahref, 90.63% of web pages fail to get organic search traffic from Google. In that situation, nothing is much better than using SEO audit tools.
Yes, you heard it right!
Such site auditing software helps in analyzing the complete site issues in just fractions of seconds. They are not only saving your time but also empowering you to build a solid digital marketing strategy.
Whether you are a small business owner or a prominent enterprise owner, using automated tools can instantly help you meet the goals.
List Of 15 Best SEO Audit Tool For Optimization & Improvement Of Website These tools help complete your website’s complete analysis by hinting at the strengths and weaknesses. Therefore, it becomes easy for you to improve your website without investing in the agencies’ high costs.
1. Semrush
Semrush is a blessing for all online marketers who are looking for an online visibility management platform. You can use these SEO audit tools for scanning your site for 130+ on-page and technical SEO checks.
It gives you a clear picture of different technical issues your site holds. Plus, you can keep a detailed record of all the modifications done yet in the form of PDF CSV reports. Besides, it is aggressively beneficial for analyzing competitor’s data.
Feature:
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Keyword Research Audit On-page SEO Competitor Analysis Content Marketing Analytics Optimize your site for Local SEO Rank Tracking Social Media Management
● Website Monetization
Pricing:
● Pro: $119.95 per month ● Guru: $229.95 per month ● Business $449.95 per month
2. Moz
Moz is again the most prominent SEO tool to check your website’s health. It allows you to customize, adjust and check for your SEO audit. Further, it works great as a keyword research tool offering over 400+ million traffic-driving keywords.
One can use this tool for different SEO processes like checking domain authority, page authority, the spam score of backlinks, etc. Moreover, it is a reliable source for monitoring the gaining or losing links in your content. Allow you to get the exposure of the most recent links by date.
Features
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Keyword Explorer Track your rankings Crawl and audit your sites Optimize your pages Find link opportunities
● Create custom reports
Pricing:
● STANDARD $99/mo ● MEDIUM $179/mo ● LARGE $249/mo ● PREMIUM $599/mo
Read More: SEO Vs PPC: Roaring Debate Over Web! Let’s Find Out Which Is Better?
3. RavenTools
RavenTools is a powerful site audit tool for recognizing technical and off-page issues related to your website. It will provide labels for all the issues based on their priority level. So, you can fix errors with the highest priority. Further, you can gather complete marketing reports in one go.
It provides hassle-free reports for PPC, web analytics, email, social media, call tracking, and much more. You can also use its other features as SERP tracker, backlink checker, competitor domain research to improve the website position.
Features
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CLIENT REPORTING LINK BUILDING WEBSITE AUDITS RANK TRACKING COMPETITOR RESEARCH KEYWORD RESEARCH
● SOCIAL MEDIA MANAGEMENT & REPORTING
Pricing:
● ● ● ●
Small Biz $39/mo Start $79/mo Grow $139/mo Thrive $249/mo
● Lead $399/mo
4. Surfer SEO
Surfer SEO is a fully automated SEO optimization tool for auditing and improving a site’s ranking. Its easy-to-use features support you in knowing various elements like keyword volume, keyword density, LSI, NLP, image elements, page speed, backlinks, etc.
Besides, it gives data-driven analysis, which is best for editing the issue. Using Surfer SEO, you can check what extra competitors are doing and what setbacks you have in your site.
Features:
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SERP Analyzer Content Editor Keyword Research NLP Analysis
● Report White Labeling
Pricing:
● Basic $ 59/ month ● Pro $ 99/ month ● Business $ 199/ month
5. SpyFu
SpyFu is a user-friendly, hassle-free SEO audit software that one can easily buy. It helps you
spy on competitors with historical reports such as rankings, keywords, PPC info, ad variation, etc.
Using such reports would help you improve SEO performance. It takes a few minutes to create a backlink profile for identifying any potentially toxic links. So, ensure you remove those toxic links present on your site to secure it from potential Google penalties.
Features
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Filter Sales Leads Track Ad Placement & SEO Rankings 10 Years of Historical Data Custom SEO & PPC Reports Custom Branded Reports Small Domain SEO Report Medium Domain SEO Report Large Domain SEO Report Google Ads Advisor PPC Report
● White Labeling
Pricing:
● MONTHLY PLAN $39/month ● MONTHLY PLAN $79/month ● MONTHLY PLAN $299/month
6. Found SEO Audit tool
Beginners can rely on the Found free SEO audit tools for deeper insights on which page is indexed, page loading speed, HTML markups, broken links, etc. It is free for all web users. You can regularly check your keyword positions in SERPs, analyze the history of rises and drops, and control your site visibility levels.
Spot issues easily and gets a complete list of what you can do to fix them: detect complex technical SEO issues and schema optimization.
Features
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SEO AUDITS COMPETITOR & KEYWORD ANALYSIS LOCAL SEO SEO CONTENT VOICE SEARCH OPTIMISATION
● YOUTUBE SEO
Pricing: Free
7. Ahrefs
Ahrefs is an ultimate SEO tool with a user-friendly dashboard that allows you to have in-depth information about your site’s pages. It is built with reliable, robust toolkits for advertising, managing social media, analyzing content performance, and above all, competitive research.
One can conduct a comprehensive audit of technical SEO to find the errors that are degrading Google rankings. Figure out those errors soon to fix them early to enjoy versatile benefits throughout the online journey.
Features
● Site Audit
● Rank Tracker ● Site Explorer ● Content Explorer ● Keywords Explorer
Pricing:
● Lite $99/mo ● Standard $179/mo ● Advanced $399/mo ● Agency $999//mo
8. HubSpot’s Website Grader
HubSpot’s Website Grader is the best free SEO audit tool that provides a 360 view of your site’s health. It allows you to have a deep dive into the performance of each web page. Besides, you can also do competitive analysis, mobile optimization, security check, and so on.
Website Grader does provide complete reports to see who are against you, who are your competitors; therefore, you can easily measure your current strengths and weaknesses. It becomes easy for you to serve top-performing content after studying what your customers are searching for.
Features:
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Pipeline Management Tools Sales Email Templates Help Desk Software Free Online Form Builder Free Chatbot Builder Free Live Chat Software Marketing Analytics Free Landing Page Builder
● PieSync Integrations
Pricing: Free
9. SEOptimer
Get a deeper understanding of your customers with the most reliable SEO site audit software called SEOptimer. It is a trusted brand that allows you to comprehensive website audit. You can review technical problems that are holding your site back from its ability to rank higher.
Additionally, its prioritized list of recommendations helps in making smarter, faster business decisions. You will get a clear picture of results in a fraction of the time.
Features:
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Campaign Measurement Track your Goals Audience reports Flow visualization Custom reports App Tracking and Mobile Device Video Performance Measurement Multi-Channel Reporting
● Data tracking and exporting
Pricing
● DIY SEO $19 Monthly ● White Label $29 Monthly ● White Label & Embedding $59 Monthly
10. Woorank
Woorank proposes an in-depth site analysis that you can use for the optimization of your website. It eliminates the dependency on multiple marketing tools and boosts your team’s efficiency. Easy to analyze the data on a competitor’s backlinks using the backlink analytics reports.
Moreover, you can make your tasks more actionable by filtering the results. Besides, you can schedule automatic web crawls to diagnose issues whenever new pages are added to your site.
Features
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Website Reviews Keyword Tracking Competitors analysis Site Crawl White-label Reports Lead Generation
● Bulk reporting
Pricing:
● Pro US$59.99 per month ● Premium US$179.99 per month
11. SEOQuake
SEOQuake is technically the best SEO audit tool which is for free. You can add this plugin to track your marketing data. Take benefit of this fantastic, easy-to-use competitor analyzing tool.
Keep your eye open on how keywords are performing over time. After that, you can optimize things according to the search engines. It provides the best way to deal with technical setbacks.
Features
● Conduct on-page SEO audit ● Compare domains and URLs in real-time ● Examine internal and external links ● Export all data into a file.
Pricing: Free
12. Seomater
Seomater is an excellent online SEO audit tool that crawls your website in one go and offers you a comprehensive analysis. You can export or download the white-label PDF that provides scores, problems, and things you can do to fix both on-page and off-page SEO.
Use this smart SEO monitoring tool to gather problems with your site in a fraction of seconds. Have performance analysis and tips to fix all of the issues found with internal links, backlinks, page speed, HTML tags, mobile usability, social media, text statistics, content quality, and organic presence.
Features:
● White Label PDF Reports ● Comprehensive On-page & Off-Page analysis of your website
● ● ● ●
Collaboration Workspace for Your Team Embedded SEO Audit Widget Domains Comparison for Competitors tracking Full data CSV export
● Bulk Processing
Pricing:
● Pay as you Go $5/once ● Small Business $19/mo ● Professional $49/mo ● Unlimited $179/mo
Read More: Here’s What Experts Talking About SEO Myths In 2021!
13. GrowthBar
GrowthBar is a simple SEO site audit software that gives you quick access to your website’s essential points. It becomes easy to keep an eye on the growth channels and
keywords working for you. Marketers prefer this best website audit tool for better rankings.
Features:
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Check domain authority Monthly organic traffic Monthly traffic value Top paid keywords Millions of keyword suggestions Keyword monthly search volume Keyword competition Keywords CPCs
● Keyword rank tracking
Pricing:
● Free for five days ● Cost between $100-$200/month.
14. Majestic
Majestic makes it easy to create fully custom, beautiful PDF reports. You just need to drag and drop widgets from Majestic tools; create a report including text, images, and others elements.
Moreover, you can compare the number of backlinks overtime for multiple domains/URLs. Discover the typical ‘cliques’ that link to several domains. It also offers index stats for a keyword or phrase.
Features:
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Historic Index Raw Data Exports Custom Reports Compare Sites Flow Metric History Clique Hunter Backlink History Search Explorer
● Rank Tracker (via Google Search Console)
Pricing:
● LITE $49.99 Monthly ● PRO $99.99 Monthly ● API $399.99 Monthly
15. OnCrawl
OnCrawl is one of the best website audit tools that allow you to make smarter SEO decisions. It leads to easy monitoring of the live crawling activity. Capture every moment in your website’s lifecycle, from migrations to algorithm updates. However, you can detect whenever any changes are taken into account by Google.
Features:
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Custom dashboard reports Data scraping Project sharing Proxy server CSV data Integration Crawl over Crawl comparison Integrations for Google Analytics, Google Search Console Log monitoring API access BI connectors
● Javascript crawl
Pricing:
● Explorer 49 EUR / month ● Enterprise 199 EUR / month ● Ultimate 399 EUR / month ● Infinite & Beyond Custom plans
Wrapping Up! For your online reach, you must pick the right SEO tool. These were some of the free and paid tools you can start making use of it by today. All the tools are in-built with numerous features that make things easy for you to stay ahead of the competitors.
I hope this information helps you in gathering a better understanding of each tool. Now you know which tool has which sort of features. So, pick up the tool wisely and make better use of it for higher rankings.
FAQs Q1: Which is the best SEO tool?
A1: SEO tools include numerous benefits: giving you ease to do tedious keyword research to data analysis. By using such tools, you can see what is working and which part needs improvement. The best SEO tools give in-depth information on the technical issues on-page and off-page. Here are a few of them:
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Ahrefs Google Search Console SEMRush KWFinder Moz Ubersuggest Answer The Public
● SpyFu
Q2: How do you audit a website?
A2: Website auditing is a crucial step for all online marketers. You need to choose the right tools, techniques to take your business to its goal. Here are a few of the steps you must take into consideration for your website’s better performance:
● ● ● ● ●
Choose a Site Audit Tool Run Website Site Audit Tool Identify SEO Problems Find Technical Errors Assess Website Content
● Analyze Design and UXGenerate a Checklist of All Site Issues
Q3: How do you Optimize SEO?
A3: The concept of SEO optimization is the technique to optimize web pages and their content for easy reach. So, whenever users search for terms relevant to your website, it should be visible to them. Here are some steps you can follow to optimize SEO:
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Analyze all of your website data. Conduct thorough keyword research. Produce long and value-rich content. Optimize for on-page SEO. Optimize for off-page SEO. Optimize the website for mobile. Speed up the pages.
● Get quality backlinks.
Q4: What is the best free SEO tool?
A4: By including the right SEO tool, it is easy to carry out the website’s scanning and prioritize the most significant fixes and optimization opportunities. Here are a few of the free SEO tool:
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Data Studio Enhanced Google Analytics Annotations Google Analytics Search Console Keyword Hero MozCast Keyword Hero Link Redirect Trace SEOlyzer
● Xenu