15 Tips for Effective Ecommerce Web Design That Brings You Sales eCommerce website designing is an art that requires a lot of creativity and skills to implement and maintain over time. A well-prepared ecommerce website can help you deliver your message to your target audience and boost your conversion rates and sales.
So, it’s essential to design an effective ecommerce website that looks good and conveys the right message to your customers about the products or services you offer in it. Moreover, As per a report, 73% of companies invest in design to distinguish their brand from the competition.
In this blog, we will discuss 15 valuable tips for ecommerce web design that will help you create an effective ecommerce website design that will drive your online business towards success.
So, Let’s Get Started…
Best Tips for Effective Ecommerce Web Design That Brings You Sales 1. User Experience The first significant thing you must keep in mind while designing an e-commerce website is that it must be user-friendly and easy to navigate. The customer must feel comfortable and at ease when browsing through your product pages, shopping cart pages, checkout pages, etc.
For example, if customers need to fill up their billing address or shipping address in form fields, make sure that you have provided them with an appropriate option like Address Book to store their details so that they don’t have to give details every time they buy from your site.
Hence, it would help them with ease of buying products on your site.
2. Choose Appealing Color Scheme Choose a color scheme that is more friendly to your customers. Remember that colors can directly influence their moods. Warm colors like red, orange, and yellow are very bold and aggressive, while cool colors like blue, green, and purple have a calming effect on our senses.
So choose your color carefully while designing an e-commerce website.
3. Include Call To Action Every ecommerce web design should have a call to action. Calls to action should be simple and obvious to ensure that users click on them. The most effective calls to action are triggered when your customer is emotionally engaged and wants to take action without being pressured or rushed.
By being too wordy or subtle, you’re creating a barrier between yourself and potential customers.
4. Focus on Font Style Font style refers to font type (e.g., Serif, Sans-Serif) and font size. The most popular fonts are sans-serif. There are no definite rules for selecting a font, but it’s best to choose which one can easily read (i.e., a san serif font).
If you have an existing logo, use its typeface or if not, then find something that fits your business’s brand identity and culture.
5. Use a View Card Button When you’re looking at an eCommerce website, you check whether or not you can find a way to add items to your cart with just one click.
If you have to go through multiple pages, on a product page, and then through a checkout process that could easily take as many as five steps, that could be enough for users to abandon their carts or never start one in the first place.
A large part of eCommerce sales comes from customers who browse but don’t buy, so make sure you do everything possible to reduce friction throughout your web design process. So, use a view cart button when it comes time for them to check out. They should see their cart right on the same page where they left it.
6. Include Quality Images
Nothing is more significant for an ecommerce website than using high-quality images. Although most of your customers will appreciate seeing what they’re buying before making a purchase decision, you don’t want photos that are too large or too small – it just looks unprofessional.
Your image size should be between 750 and 1000 pixels wide – large enough to see product details.
7. Include Reviews and Testimonials Including reviews and testimonials in your ecommerce site will help build trust. When customers shop online, they’re doing it because they want a reliable product from a trustworthy vendor.
Reviews and testimonials help create that trust and offer insight into how other customers feel about their purchases, which can be valuable information when deciding whether or not to buy something yourself.
Before you launch your store, make sure you have at least five product reviews or testimonials—and that each one is unique. Include positive and negative feedback so prospective customers can learn about your products firsthand from those who have already used them.
8. Allow Users To Filter Products
Not all shoppers are looking for just one product, so give them the way to narrow their search. If your store sells various items in different categories, make sure to include options to filter by type. For example, if you’re an online clothing store, offer filtering options such as size and gender.
Offer multiple selections within each category (e.g., Shirts & Tops) or even subcategories (e.g., Shirts: Blouses & Tops). Thus, it will assist visitors in finding what they want faster than if they had to sift through everything you have on offer at once.
9. Streamline Quick, Simple Checkout
Online customers are more apt to purchase if checkout is quick and straightforward. Although users can easily find what they want, it’s just as crucial that checkout doesn’t seem like a major hassle. Moreover, it typically takes about three clicks before a shopper will abandon their cart.
Amazon found that most people who abandon shopping carts do so after adding an item to their shopping cart. So, taking steps to streamline your checkout process can have a direct impact on sales figures.
10. Mobile Optimization Do you know?
As per a report, 40% of users will switch to a different search result if the first one is not mobile-friendly. Mobile optimization should be high on your list of priorities when designing an ecommerce website.
It’s no secret that more consumers are shopping on their mobile devices, and if your ecommerce site isn’t optimized for mobile, you could be losing out on sales.
A recent report by Google found that nearly half of all online shopping searches are carried out via a mobile device. So, it would help if you carry out e-commerce designing while keeping in mind the mobile optimization for your ecommerce site.
11. Include Search Bar A search bar is one of those ecommerce website designing tips that everyone overlooks. It’s a good idea to have a visible search box on your site so visitors can find specific information quickly.
If you don’t include a search bar, make sure there are ways users can find what they’re looking for within your content: categories, product lists, tags, and other filters or listings of related products. These features will enable people to browse and narrow down what they want in less time.
Nobody wants to hang around on an ecommerce website design that doesn’t have what they’re looking for.
12. Intuitive Navigation Menu You should ensure that the navigation menu is found out quickly and provides quick access to important pages. Navigation menus can usually be found at the top of a website’s homepage but can also appear as buttons on a mobile site or as tabs on a tablet.
A good navigation menu should be intuitive – Don’t make users search to figure out where to go next. Keep it simple – Limit your navigation items to four or five choices; don’t overwhelm visitors with more than they need.
13. Provide Contact Info
Make sure you include a link to the e-commerce website so visitors can contact you if they have any questions about your business. Make sure you’re also using social media tools to make it easy for people to connect with you on LinkedIn, Twitter, Facebook, and Instagram.
Finally, add a link to your email address if readers want to reach out via email instead of social media.
14. Add FAQ Page Before you begin to design your website, it’s a good idea to create an FAQ page. It will help potential customers better understand what products and services you offer to make informed decisions about purchasing from your store.
If you run into any questions as you’re drafting up your FAQ page, be sure to reach out to sales associates or other customer service team members at your business. Their input could be invaluable when it comes time to get sales.
15. Incorporate Thank You Page
The last page a buyer sees before they check out is your thank you page. It’s an excellent opportunity to provide them with a final nudge that makes it likely they’ll complete their purchase.
It can be as mild as reminding them of something they may have forgotten. So, no matter what you pick to do with your thank you page, make sure it conveys trust and reliability by being sincere in its presentation.
Find the top 50 eCommerce development companies of 2021.
Summing Up! The online shopping industry is as competitive and demanding as ever. But now, with these top web design tips for ecommerce, you can create the perfect site that converts like crazy. With an effective e-commerce web design, you can bring more potential customers to your site.
So why delay now? Try these valuable tips to give your ecommerce design an incredible overhaul.
Frequently Asked Questions
How do you create a successful ecommerce website? Several tools can assist you in building your e-commerce website, but it’s important to note that not all ecommerce platforms are created equal.
You must focus on a few key features, including hosting integrations, design/UX capabilities, shipping options, SEO integration support, and customer services feature like live chat or FAQs.
What are the steps in designing a website in e-commerce? If you want to have an eCommerce website, there are many things that you need to get right before it is successful.
● Define a market and target customers. ● Decide on the business model (eBay, Amazon, or privately owned website). ● Design the appearance and feel of the site. ● Choose to create your website or find a template, then customize it using HTML sites such as Wix, Weebly, etc. ● Choose a hosting company based on budget considerations. ● Search engine optimization techniques can help search engines find your new website based on keywords searched by people wanting what you’re offering.
Why Is Ecommerce Needed For Any Business?
Ecommerce has gained much popularity nowadays as it offers businesses a whole range of opportunities ranging from marketing opportunities to increase the range of products that helps generate sales.
With an optimized and well-created e-store, you can easily create and achieve the goals. You can offer the customers round-the-clock support services.