Social media marketing
Content
Introduction
What is social media
Why social media is important
Social media marketing using Facebook
Social media marketing using Twitter
Advantages of social media marketing
Disadvantages of social media marketing
Traditional media vs. Social media
Introduction
SMM refers as social media marketing. It is a process of gaining, visibility, and traffic to a website through social networking site.
It increases sites popularity among people and help in making business contact.
Social media marketing is used as a branding tool and can increase conversation, sales tracking, page views, and add exposure.
By using some famous social networking sites it is easy to increase the site traffic and rank. These networking sites are:
What is social media

Social media is a tool of interaction among people in which they create, share, and exchange information and ideas in virtual communities and networks.

Social media is about building a conversation with your clients and your customers.
Why social media is important
It is important because:
Connect you with customers
Brand your business
Promote your service or product
Increase traffic to your website
Increase Sales through online conversions
Cost-effective
Social media marketing using Facebook
It is easy to create pages for products, organization, celebrity, etc.
Easy to upload photos and link which direct to your website.
Facebook provides classified add services.
Facebook provide a facility that you can send message that person you have no connection.
It is cost-effective.
We can send offers, promotional codes, discount coupon to the members, group, etc.
We can create multiple admin for a page.
User can set their profile according to them.
Social media marketing using Twitter
Twitter is the social media marketing tool that lets you broadcast and your update across the web.
Attractive bio increase productivity.
We can easily gain followers by following the active member in Twitter.
We can post a product, link, etc.
Build strong and powerful relationship with prospective customers.
When we follow 100 members we will get atleast 70 followers.
Create banner about product, services, and organization etc.
Advantages of social media marketing
Increase brand recognition
Cost-effective
Real time customer satisfaction
Increases website traffic
Decreased marketing cost
Easy to get feedback
Improved customer insight
Disadvantages of social media marketing
Risk of negative comments
Time consuming
Hacker's threads
Traditional media vs. social media
For more detail visit here: http://www.vertexplus.com/social-mediaoptimization.htm
Thank you