Magazine research document by Sohail Aftab

Research Document Magazine

Brief The New Visual Language brief was quite different from the other briefs as it is to create a magazine, it had to include work from our past two briefs which were the “City In Flux” and “Earths Artifact”. The magazine is going to be Portrait A4 roughly around 20 or more pages long. It will have to include the past two briefs, Typography, Post-Modernism and Modernism. The magazine will basically show all my work of the past year.

Size - A4 or A3 Portrait Cover - A4 or A3 Portrait Inner

I should produce: - City in Flux - Earth Artifact - Type transcription - New Visual Language - Masthead - Cover design - Contents page - Inner page/s

- Evidence of grid, layout, type and image selection and experimentation

Requirements: - Body of original visual research based upon Modernism / Post Modernism - Evidence of thumbnail visuals and design layouts

- Evidence of multiple solutions and design refinement - Mast head - Broadsheet cover - Inner page

So I needed to gather my best work from the two past briefs and prepare them for the magazine as some needed to be sized down, as they were A3 and landscape. I have the content for the City In Flux section of the magazine, I created a Leaflet showing my culture and heritage, it was quite personal as I explained the way of my culture and my home land. The people who live within, how they live and what they do. For the Earthâ&#x20AC;&#x2122;s Artifat I had created a lot of infographic/posters so I had a variety of poster to choose from that would appear inside my magazine. I had two sets of posters one that was about Global Warming and harming the Earth, other one about the time difference between the Golden Record 1977 and Modern society like for example the technology, cars, phones and computers.

My typography would also have to be included in the New Visual Language magazine as it was one of best pieces of work this year. The Type is based on circle and a letter being contained inside the circle. I decided to call the type â&#x20AC;&#x153;Piâ&#x20AC;?. I will have to do research on Post Modernism and Modernism and learn the difference so I can add it to the magazine. After I have completed the research process I am going to create the cover and back of the magazine. I will either be using a Post Modern look or Modern look to show I have fully understood each era, I will probably do multiple covers and back to the magazine so I will do try do one of each era and others that will include my work on the front cover.

s y r a de ld alw

o hou s M ction Fun

orm f m e at s t c i i n d

Modernism began to break through after the 1960’s. Western society began to develop new ways to shape human culture and improve the constructed environment.

Before the concept of Modernism, graphic design and typography was ‘overly decorated’ and elaborate, every possible inch of a typical poster would be filled with imagery and type.

Modernism particularly inspired fine art, it saw a break in the world of the ‘ism’ these art styles include Impressionism, Cubism, Fauvism, Futurism, Brutalism and Surrealism. With the influence making such an impact across multiple creative disciplines Modernism is arguably being the most influential movement of the 20th century. Modernism especially changed the thinking process for communications, graphic design and typography, the style of design shifted drastically from the prior 19th century approach.

Designers of the era of Modernism became to strict, structured grid system with emphasis on negative space, just as important was the use of clean sans-serif type. The idea was to create graphics that were against commercialism, greed and cheapness. Typical typefaces used in the Modernism era include Franklin Gothic, Monotype Grotesque, Futura, and Helvetica Neue.

t s o

m s ni

r e d

o M

Post era 1860-1960’s movements in the arts such as Graphic Design. Beginning in the mid-to-late 1960s, when Abstract Expressionism had already been falling out of public favor for some time, many artists turned increasingly toward mixed-media art forms, such as Conceptualism, Super-Realism and Neo-Expressionism, which were precursors to Postmodern art. This shift compelled critics to reconsider the factors that determined an artwork’s intrinsic value. In these new styles, critics noted an unprecedented degree of self-awareness on the part of the artists, as well as a rejection of Modern art’s emotional and spiritual detachment from society. This gave rise to the two distinct schools of Postmodern art theory. Post Modern designers used of aggressive amount of collages, colors,

experimental photography were the norm and were the “style” of post modernism that was able to strike a dramatic design aesthetics. Moving away from the conformities of design. The poster has texture along with quite bold, block colouring, both qualities being characteristics of postmodern design. This cover would later come to influence a style that would come to categorize early postmodern design different typeface in one compositions with little to no visible organization. Experimentation with type, a key feature of post modernist design. Bold, block colouring. A modern twist to traditional materials. Dramatic layout, not conforming to the traditional techniques. The use of geometric shapes going against traditional conventions is a characteristic of post modernism within graphic design.

P be ost m lli m th an on ode of is m y o aga rn po a o f t in ism a stm m ve he st f fa tio pe o aga me de or vo la ns rfec de zin nt sig str rs e tio in t rn e w n ict x n. t ca yo a ere er co pre s yp ta u re og lys th c yo wh nst ssiv ra t f cu en un o rai e ph or ltu te g, pi nts a y su re re th on , a re d e e n an c d h e pro aro de ere d im xp ve u si d ag e d nd gn e rim to a m en be an ta ip u-

Modernism Artist El Lissitzky

Lazar Markovich Lissitzky November 23 1890 â&#x20AC;&#x201C; December 30, 1941, better known as El Lissitzky. Russian painter, typographer, architect and designer. Born in Polshinok and grew up in Vitebsk. Studied architecture at the Polytechnic in Darmstadt 1909-14, then returned to Moscow where he began to work in an architectâ&#x20AC;&#x2122;s office.

Modernism Artist Walter Dexel Walter Dexel was a German painter, commercial graphic designer, and transportation planner. Walter Dexel is one of the outstanding exponents of 1920s Constructivism. As a painter Dexel was an autodidact. Walter Dexel worked as a typographer, an advertising designer and designed interiors and stage settings.

Modernism Artist Kurt Schwitters

Kurt Hermann Eduard Karl Julius Schwitters was a German artist who was born in Hanover, Germany. Schwitters worked in several genres and media, including Dada, Constructivism, Surrealism, poetry, sound, painting, sculpture, graphic design, typography, and what came to be known as installation art. He is most famous for his collages, called Merz Pictures.

Modernism Artist Walter Gropius

Walter Adolph Georg Gropius was a German architect and founder of the Bauhaus School, along with Ludwig Mies van der Rohe, Le Corbusier and Frank Lloyd Wright, Walter is one of the pioneering masters of modern architecture. Bauhaus, was an art school in Germany that combined crafts and the fine arts, and was famous for the approach to design. It operated from 1919 to 1933. At that time the German term literally “house of construction”—was understood as meaning “School of Building”.

Modernism Artist Frank Stella

Frank Stella is an American painter and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction. Stella continues to live and work in New York. Stella began his extended engagement with printmaking in the mid-1960s, From the mid-1980s to the mid-1990s, Stella created a large body of work that responded in a general way to Herman Melvilleâ&#x20AC;&#x2122;s Moby-Dick. During this time, the increasingly deep relief of Stellaâ&#x20AC;&#x2122;s paintings gave way to full three-dimensionality, with sculptural forms derived from cones, pillars, French curves, waves, and decorative architectural elements. To create these works, the artist used collages or maquettes that were then enlarged and re-created with the aids of assistants, industrial metal cutters, and digital technologies

Post Modernism Artist

Theo van Doesburg

Dutch artist Theo van Doesburg practiced painting, architecture and poetry he also influenced graphic design and is considered the ‘ambassador’ of the movement De Stijl. Although De Stijl was made up of many members, Van Doesburg was the “ambassador” of the movement, promoting it across Europe. He moved to Weimar in 1922, deciding to make an impression on the Bauhaus principal, Walter Gropius, in order to spread the influence of the movement. While Gropius accepted many of the precepts of contemporary art movements he did not feel that Doesburg should become a Bauhaus master. Doesburg then installed himself near to the Bauhaus buildings and started to attract school students interested in the new ideas of Constructivism. Dadaism, and De Stijl.

Post Modernism Artist Banksy

The English artist known as Banksy has become famous for his graffiti art, which has appeared throughout London, from Los Angeles to Melbourne. Arguably the perfect example of postmodernist art, Banksyâ&#x20AC;&#x2122;s stenciled images are a mixture of pure vandalism, narcissistic posturing, irreverent humour, vivid imagery if rather mediocre painting, and left-wing politics. One of the most controversial of 20th century painters, his identity remains as yet unknown. His work typically combines humorous, striking imagery with some sort of anti-establishment message or slogan, for instance, his famous silhouette of a demonstrator hurling a flower instead of a Molotov cocktail. His style has sometimes been compared with that of the Parisian street-painter Blek le Rat.

Post Modernism Artist Jasper Johns

An important and influential figure in American art, one of the most successful 20th century painters, Johns, together with Robert Rauschenberg and the composer John Cage, was a leading pioneer of Pop Art during the 1950s. His career took off after his first solo exhibition at the Leo Castelli art gallery in New York in 1958. Since then he has become famous for a series of artworks - involving sculpture as well as painting - depicting commonplace objects - including flags, targets, numbers, beer cans, and others. At times, this has verged on Junk art, and during the late 50s and 60s Johns was an active contributor to avantgarde art in America. He was known for incorporating encaustic paint and plaster relief, as well as real objects, into his oil painting. It was his use of images from popular culture that gave him the label Popartist, although his artistic statements have also led to some of his work being described as Neo-Dada art.

Post Modernism Artist Peter Blake

Peter Blake was a Painter, printmaker, assemblage artist and designer, pioneer of British Pop art, designed album cover for The Beatles’ LP Sgt Pepper’s Lonely Hearts Club Band During the late 1950s, Blake became one of the best known British pop artists. His paintings from this time included imagery from advertisements, music hall entertainment, and wrestlers, often including collaged elements. Blake was included in group exhibitions at the Institute of Contemporary Arts and had his first solo exhibition in 1960. On the Balcony (1955–57) is a significant early work which remains an iconic piece of British Pop Art, showing Blake’s interest in combining images from pop culture with fine art. The work, which appears to be a collage but is wholly painted, shows, among other things, a boy on the left of the composition holding Édouard Manet’s The Balcony, badges and magazines.

Post Modernism Artist Wim Crouwel

Willem Hendrik â&#x20AC;&#x153;Wimâ&#x20AC;? Crouwel (born 21 November 1928) is a Dutch graphic designer, type designer, and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, the Netherlands. In addition, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam. In 1963, he was one of the founders of the design studio Total Design (currently named Total Identity). From 1964 onwards, Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam. In 1967 he designed the typeface New Alphabet, a design that embraces the limitations of the cathode ray tube technology used by early data display screens and phototypesetting equipment, thus only containing horizontal and vertical strokes. Other typefaces from his hand are Fodor and Gridnik.

Magazine Cover Research

Magazine Layouts Research

Magazine Masthead Research

Magazine Logo Research

Magazine Colours Research

Magazine Covers Thumbnail Designs Visual

Language

Visual

Language

Visual Language

New Visual Language

By Sohail Aftab

New Visual Language

Magazine Layout Design Contents

4 12 18 26 27

City In Flux..................................................

Typography................................................. Earth Artifact............................................... Post Modernism..........................................

Modernism..................................................

Page: 3

Intial Idea Type

Type

C iI tn y

Flux

Type

Image

Type

Image

Type

Type Image

Magazine Masthead Design

Visual Language

Visual

Language New Visual

N VL Language ei a ws nN V L u ge i a Visual a uws n New Language l a N Visual g ug u a e Language V New l a New Visual L Visual g Language e Language V

New Visual Language New

By Sohail Aftab

Magazine Logo Design

Magazine Development

CON TENTS City In Flux Typography Earth Artifact Modernism Post Modernism

03 10 11

City in Flux Development This section of the magazine is all about City in Flux. I took photographs of Huddersfield, for the first half I created illustration of the Huddersfield landmarks. The other half I created a information graphic about my culture and heritage. They include information on men, woman and class. Both pieces of work are personal one piece is of my home

CON TENTS 12

13 18

Where do you come from?

my home country Pakistan, based on a

This section of the magazine is all about

city called Faisalabad, where the rest of my family live. The illustrations on

City In Flux

Huddersfield have been created using my own photographs, for the end result of my first idea the illustrations had facts on the edges, which I researched through the Internet. My main idea was the information leaflet based on my home country, I took this forward as it was my strongest concept. The main concept included information on how men and woman live from day to day and how it can vary so much depending on what class you are.

City in Flux. I took photographs of Huddersfield, for the first half I created illustration of the Huddersfield landmarks. The other half I created a information graphic about my culture and heritage. They include information on men, woman and class. Both pieces of work are personal one piece is of my home

Where do you come from?

town Huddersfield, the other half is of my home country Pakistan, based on a city called Faisalabad, where the rest of my family live. The illustrations on Huddersfield have been created using my own photographs, for the end result of my first idea the illustrations had facts on the edges, which I researched through the Internet. My main idea was home country, I took this forward as it was my strongest concept. The main concept included information on how men and woman live from day to day and how it can vary so much depending on what class you are.

dersfield, for the first half I created illustration of the Huddersfield landmarks. The other half I created a information graphic about my culture and heritage. They include information on men, woman and class. Both pieces of work are personal one piece is of my home

03 20

Where do you come from?

town Huddersfield, the other half is of

The amount of money your family has.

my home country Pakistan, based on a

The Leaflet is combination of silhou-

city called Faisalabad, where the rest of

ettes including both genders with

my family live. The illustrations on

signs on their clothing. Henna designs

Huddersfield have been created using

on the cover of both

my own photographs, for the end result

designs have been created in Adobe

of my first idea the illustrations had

Photoshop showing a range of different

facts on the edges, which I researched

skills. At the time I didnâ&#x20AC;&#x2122;t know how to

through the Internet. My main idea was

use Adobe Illustrator otherwise I would

the information leaflet based on my

have used it as it would have been

home country, I took this forward as it

better.

was my strongest concept. The main concept included information on how men and woman live from day to day and how it can vary so much depending on what class you are.

03 20

the information leaflet based on my

City in Flux. I took photographs of Hud-

03 20

town Huddersfield, the other half is of

This section of the magazine is all about

City In Flux Typography Earth Artifact Modernism Post Modernism

de-

leaflets. All the

City In Flux Huddersfield Pakistan Faisalabad City

City In Flux

City In Flux Huddersfield Pakistan Faisalabad City

City In Flux

05 20

In this informational graphic it explains how the different genders treat each other, how a certain class respects another and how they would live depending on class and gender. This idea is based on my culture so it is quite personnel to me and it based on what I have experienced during my time in

other, how a certain class respects another and how they would live depending on class and gender. This idea is based on my culture so it is quite personnel to me and it based on what I have experienced during my time in

people live in a 3rd world country. I have

shown both genders and all classes, as

I wanted to show my understanding,

I wanted to show my understanding, perception of a 3rd world country.

perception of a 3rd world country.

In the info graphic I have added some

In the info graphic I have added some Punjabi words but spelt it in English so

Punjabi words but spelt it in English so

everyone could read it, I did this

because I felt it would make it more

because I felt it would make it more personnel to me and that’s what I was going

for.

The

different

colours

represent the classes, Grey - Poor, Blue - Average, Green - Above Average and Red - Rich.

First Idea

05 20

how the different genders treat each

Pakistan and understanding of the way

This section of the magazine is the first idea I had on City In Flux.

In this informational graphic it explains

This section of the magazine is the first idea I had on City In Flux. It is about the males and femles in Pakistan. I created all the sillehuotes, cloth designs and the Information was gather through the internet.

personnel to me and that’s what I was going

for.

The

different

colours

represent the classes, Grey - Poor, Blue - Average, Green - Above Average and Red - Rich. In Pakistan your class is measured in

Initial Idea

how much money you have, if you are poor you basically have no respect, if you are wealthy you will be treated like a king. Women are below men they have no say in anything a man does.

NTT Journey In this informational graphic it explains how the different genders treat each other, how a certain class respects another and how they would live depending on class and gender. This

08 20

idea is based on my culture so it is quite personnel to me and it based on what I have experienced during my time in Pakistan and understanding of the way people live in a 3rd world country. I have shown both genders and all classes, as I wanted to show my understanding, perception of a 3rd world country.

Huddersfield Illustrations

In the info graphic I have added some Punjabi words but spelt it in English so everyone could read it, I did this because I felt it would make it more This section of the magazine is the first idea I had on City In Flux. It is about the males and femles in Pakistan. I created all the sillehuotes, cloth designs and the Information was gather through the internet.

personnel to me and that’s what I was going

for.

The

different

colours

represent the classes, Grey - Poor, Blue - Average, Green - Above Average and Red - Rich. In Pakistan your class is measured in

Initial Idea

how much money you have, if you are poor you basically have no respect, if you are wealthy you will be treated like a king. Women are below men they have no say in anything a man does.

NTT Journey

I was introduced to NTT Journey by a

This was the 2nd idea that had for the

lecturer. I quickly found myself amazed

City In Flux, it was to create a illustra-

tion of a building that is in Huddersfield

photograph. This really inspired me to

that has a historic background, like I

create something similar to this but

have created the St Peter’s Church illus-

using

what

they

had

done

with

spread

tration with little facts by the side to

information. The images have little

create a infographic illustrations. The

symbols, shapes and signs which all fit

facts on the images add something

in perfectly with the photographs. I

more than just information it shows you

think the best part of the while image

know about where you live and have

was the colour correction they choose

interest in the historic features.

hometown

to add, the lime green with the dark green shapes and symbols.

NTT Journey

08 20

Huddersfield Illustrations I was introduced to NTT Journey by a

This was the 2nd idea that had for the

lecturer. I quickly found myself amazed

City In Flux, it was to create a illustra-

tion of a building that is in Huddersfield

photograph. This really inspired me to

that has a historic background, like I

create something similar to this but

have created the St Peter’s Church illus-

using

spread

tration with little facts by the side to

information. The images have little

create a infographic illustrations. The

symbols, shapes and signs which all fit

facts on the images add something

in perfectly with the photographs. I

more than just information it shows you

think the best part of the while image

know about where you live and have

was the colour correction they choose

interest in the historic features.

what

they

had

done

hometown

with

to add, the lime green with the dark green shapes and symbols.

08 20

Huddersfield Illustrations I was introduced to NTT Journey by a

This was the 2nd idea that had for the

lecturer. I quickly found myself amazed

City In Flux, it was to create a illustra-

tion of a building that is in Huddersfield

photograph. This really inspired me to

that has a historic background, like I

create something similar to this but

have created the St Peter’s Church illus-

using

spread

tration with little facts by the side to

information. The images have little

create a infographic illustrations. The

symbols, shapes and signs which all fit

facts on the images add something

in perfectly with the photographs. I

more than just information it shows you

think the best part of the while image

know about where you live and have

was the colour correction they choose

interest in the historic features.

what

they

had

done

hometown

with

to add, the lime green with the dark green shapes and symbols.

Typography Development 120pt

84pt

64pt

24pt

120pt

84pt

64pt

24pt

Page:12

Earth Artifact Development

Earth Arti fact A Planet Worth Saving

Earth Arti fact

A Planet Worth Saving

Warming. I did some research on global warming and found the biggest issues and using the poster with information graphic it would people to see the real issues in the world and not the minors. Some people don’t really know how bad global warming is and how it could end our world if we don’t do something about it. For me the main issues are sea levels

rising,

iceberg

melting

and

landscape changes as it affects the wild life,

Polar

bears

are

endangered

because of the climate change melting the ice and polar bears have less living space due to the temperature rising.

warming are:

In this info graphic it shows the Earth on fire as global warming is a serious issue. These are some of the posters that I created to raise the issue. To make people aware of the serious than

- Sea Level rise - Weather change - Air pollution - Heat Rise

can be fixed.

- Illness/Disease - Oxygen

APWS #Save Our Planet

- Iceberg melting/Landscape changes - Server Drought, Fires and Floods

warming such as: - Water Turbines - Solar Panels - Energy Saver - Recycle

and using the poster with information graphic it would people to see the real issues in the world and not the minors. Some people don’t really know how bad global warming is and how it could end our world if we don’t do something about it. For me the main issues are sea levels

rising,

iceberg

melting

and

landscape changes as it affects the wild life,

Polar

bears

are

endangered

because of the climate change melting the ice and polar bears have less living space due to the temperature rising.

Global warming and climate change can both refer to the observed century-scale rise in the average temperature of the Earth's climate system and its related effects. Multiple studies of scientific evidence show that the climate system is warming. More than 90% of the additional energy stored in the climate system since 1970 has gone into ocean warming and the remainder has melted ice, and warmed the continents and atmosphere. If this continues it will start to kill animals that are living in the arctic, it will affect animals such as the Penguins, Polar Bears, Sea Turtles. These innocent animals will become extinct from our wrongs.

warming are: - Weather change - Air pollution - Heat Rise - Oxygen - Server Drought, Fires and Floods

warming such as:

The Risk?

- Water Turbines - Solar Panels - Energy Saver - Recycle

To Save the Earth we will have to work together. There will be no earth if we continue to pollute the atmosphere with Carbon Dioxide. Fear not it is not to late to save our planet. To Save the Earth.

Global

Binary Code Tells Times Of the Scan

idea

Earth

difference

between

- Weather change - Air pollution - Heat Rise - Illness/Disease - Oxygen

APWS #Save Our Planet

- Iceberg melting/Landscape changes - Server Drought, Fires and Floods

There are multiple solutions to global warming such as:

It Worth

- Wind Wills - Water Turbines - Solar Panels - Energy Saver - Recycle

To Save the Earth we will have to work together. There will be no earth if we continue to pollute the atmosphere with Carbon Dioxide. Fear not it is not to late to save our planet. To Save the Earth.

First Idea For The Project Earth Artifact 2nd Brief Global Warming

15 20 Earth

The Risk?

We will have to help in our own way it being small or big. Just by turning off a unused light can help a lot as it is saving electric. Which means it can be used else where it is needed not being wasted and efficently used by one.

Binary Code Tells Times Of the Scan

Artifact Computer From 1977

The Risk?

Save Our Planet

Reincarnation Second

Computer Technology 2015

The more Electric energy we save the better it is as less fossil fuels have to be burned to power our homes, offices, shopping center and much more. There are other ways that we are able to create energy and it does not harm the enviroment like Wind Turbines, Solar Panels also Water Turbines. By using more green energy solutions could save our planet as at the moment a lot of energy is going to waste where as if it is green energy going to waste it doesnt

idea

Earth

difference

between

the

Artifact is a reincarnation

original voyage and the

of the original Golden

digital version so you can

Voyage. I tried to create a

expect to find the time

digital copy of the voyage

difference in technology,

as times have changed

vehicles,

the quality of the images

language . I tried to keep

were low resolutions. So I

the

started with the images

close to the original as

and recreated them as

everyone

illustrations using Adobe

always the best.

illustrator. The additional

displaced

illustrations that I added

illustrations

to the voyage are the

magazine, fist one being

phones

and

reincarnation, knows

as it

I have

favorite

within

the

the golden records initial design, the difference in

The Goldern voyage

computer technology and

The original voyage was lunched in 1977, it was intended for a different species to be found and hopefully use the information on the Golden to find Earth to prove there is life other then humans and animals.

digital version so you can

Voyage. I tried to create a

expect to find the time

digital copy of the voyage

difference in technology,

as times have changed

vehicles,

the quality of the images

language . I tried to keep

were low resolutions. So I

the

started with the images

close to the original as

and recreated them as

everyone

illustrations using Adobe

always the best.

illustrator. The additional

displaced

illustrations that I added

illustrations

to the voyage are the

magazine, fist one being

phones

Binary Code Tells Times Of the Scan

Artifact

finally the Golden State

Golden Record Images

Bridge in San Francisco, California.

104

knows

as it

Computer From 1977

I have favorite

within

the

the golden records initial design, the difference in computer technology and finally the Golden State

Golden Record Images

Bridge in San Francisco, California.

Second Idea Earth Artifact 2nd Brief Reincarnation

104

Reincarnation Second

and

reincarnation,

Earth

the

original voyage and the

of the original Golden

The Goldern voyage

and

endangered

In this info graphic it shows the Earth on fire as global warming is a serious issue. These are some of the posters that I created to raise the issue. To make people aware of the serious than can be fixed.

- Sea Level rise

Save Our Planet

Artifact is a reincarnation

melting

space due to the temperature rising.

Reincarnation Second

Computer Technology 2015

are

the ice and polar bears have less living

Save Our Planet

It Worth

- Wind Wills

iceberg

bears

because of the climate change melting

There are multiple solutions to global

Polar

warming are:

Warming

life,

APWS #Save Our Planet

- Iceberg melting/Landscape changes

Artifact

rising,

landscape changes as it affects the wild

can be fixed.

- Illness/Disease

First Idea For The Project Earth Artifact 2nd Brief Global Warming

Computer From 1977

Some people don’t really know how bad

levels

In this info graphic it shows the Earth on fire as global warming is a serious issue. These are some of the posters that I created to raise the issue. To make people aware of the serious than

- Sea Level rise

Earth

issues in the world and not the minors.

our world if we don’t do something

Global

The main issues that occur from global

15 20

graphic it would people to see the real

about it. For me the main issues are sea

To Save the Earth we will have to work together. There will be no earth if we continue to pollute the atmosphere with Carbon Dioxide. Fear not it is not to late to save our planet. To Save the Earth.

Global

warming and found the biggest issues

and using the poster with information

Global

The main issues that occur from global

Warming

Warming. I did some research on global

warming and found the biggest issues

Warming

issue with the earth, which is Global

Warming. I did some research on global

Warming

Earth Artifact. It was to bring up the big

issue with the earth, which is Global

global warming is and how it could end

It Worth

- Wind Wills

First Idea For The Project Earth Artifact 2nd Brief Global Warming

This is the first Idea that I had for the

Earth Artifact. It was to bring up the big

There are multiple solutions to global

15 20

This is the first Idea that I had for the

Global

issue with the earth, which is Global

Global

The main issues that occur from global

Warming

Earth Artifact. It was to bring up the big

Warming

This is the first Idea that I had for the

Computer Technology 2015

idea

Earth

difference

between

the

Artifact is a reincarnation

original voyage and the

of the original Golden

digital version so you can

Voyage. I tried to create a

expect to find the time

digital copy of the voyage

difference in technology,

as times have changed

vehicles,

the quality of the images

language . I tried to keep

were low resolutions. So I

the

started with the images

close to the original as

and recreated them as

everyone

illustrations using Adobe

always the best.

illustrator. The additional

displaced

illustrations that I added

illustrations

to the voyage are the

magazine, fist one being

phones

and

reincarnation, knows my

as it

I have favorite

within

the

the golden records initial

The Goldern voyage The original voyage was lunched in 1977, it was intended for a different species to be found and hopefully use the information on the Golden to find Earth to prove there is life other then humans and animals.

design, the difference in computer technology and finally the Golden State

Golden Record Images

Bridge in San Francisco, California.

Second Idea Earth Artifact 2nd Brief Reincarnation

104

Modernism/ Post Modernism Development Modernism Post Modernism

Modernism began to break through at the end of the 19th century into the

beginning to the 20th century. Western society began to develop new ways to

shape human culture and improve the constructed environment.

Designers of the era of Modernism became to strict, structured grid system

with emphasis on negative space, just as important was the use of clean sans-serif type. The idea was to create

graphics that were against commercial-

ism, greed and cheapness. Typical type-

Modernism particularly inspired fine art, it saw a break in the world of the ‘ism’ these art styles include Impressionism,

faces used in the Modernism era include Franklin Gothic, Monotype Grotesque, Futura, and Helvetica Neue.

Cubism, Fauvism, Futurism, Brutalism

qualities being characteristics of post-

1960s, when Abstract Expressionism

modern design. This cover would later

had already been falling out of public

come to influence a style that would

favor for some time, many artists turned such

come to categorize early postmodern design different typeface in one compo-

Conceptualism,

sitions with little to no visible organiza-

Super-Realism and Neo-Expressionism,

creative disciplines Modernism is argu-

tion.

which were precursors to Postmodern

ably being the most influential movement of the 20th century. Modernism especially changed the thinking procommunications,

with quite bold, block colouring, both

Design. Beginning in the mid-to-late

forms,

making such an impact across multiple

for

design. The poster has texture along

ments in the arts such as Graphic

increasingly toward mixed-media art

and Surrealism. With the influence

cess

Moving away from the conformities of

Post era is the late 20th century move-

graphic

art.

Experimentation with type, a key feature

This shift compelled critics to reconsid-

colouring. A modern twist to traditional

of post modernist design. Bold, block materials. Dramatic layout, not con-

er the factors that determined an

design and typography, the style of

forming to the traditional techniques.

artwork’s intrinsic value. In these new

design shifted drastically from the prior

The use of geometric shapes going

styles, critics noted an unprecedented

19th century approach.

against traditional conventions is a

degree of self-awareness on the part of

characteristic of post modernism within

the artists, as well as a rejection of

Before the concept of Modernism,

graphic design.

Modern art’s emotional and spiritual

graphic design and typography was

detachment from society. This gave rise

‘overly decorated’ and elaborate, every

Post modernism favors expressive a

to the two distinct schools of Postmod-

possible inch of a typical poster would be filled with imagery and type.

ern art theory.

rebellion against for strict constraints,

Post Modern designers used of aggres-

pioneered this movement were young,

and

many

the

designers

who

the design of a magazine are centered

sive amount of collages, colors, experi-

around a postmodern youth culture

mental photography were the norm and

proved to be a perfect catalyst for such

were the “style” of post modernism that

experimentations in typography and

was able to strike a dramatic design

image manipulation.

aesthetics.

Final Outcome New Visual Language This section of the magazine is all about City in Flux. I took photographs of Huddersfield, for the first half I created illustration of the Huddersfield landmarks. The other half I created a information graphic about my culture and heritage. They include information on men, woman and class. Both pieces of work are personal one piece is of my home

03 20

Where do you come from?

town Huddersfield, the other half is of

The amount of money your family has.

my home country Pakistan, based on a

The Leaflet is combination of silhou-

city called Faisalabad, where the rest of

ettes including both genders with

my family live. The illustrations on

signs on their clothing. Henna designs

Huddersfield have been created using

on the cover of both

my own photographs, for the end result

designs have been created in Adobe

of my first idea the illustrations had

Photoshop showing a range of different

facts on the edges, which I researched

skills. At the time I didn’t know how to

through the Internet. My main idea was

use Adobe Illustrator otherwise I would

the information leaflet based on my

have used it as it would have been

home country, I took this forward as it

better.

de-

leaflets. All the

was my strongest concept. The main concept included information on how men and woman live from day to day and how it can vary so much depending on what class you are.

03 10 11

CON TENTS

City In Flux 05 20

how the different genders treat each other, how a certain class respects another and how they would live depending on class and gender. This idea is based on my culture so it is quite personnel to me and it based on what I have experienced during my time in

people live in a 3rd world country. I have shown both genders and all classes, as I wanted to show my understanding, perception of a 3rd world country. In the info graphic I have added some Punjabi words but spelt it in English so everyone could read it, I did this because I felt it would make it more This section of the magazine is the first idea I had on City In Flux. It is about the males and femles in Pakistan. I created all the sillehuotes, cloth designs and the Information was gather through the internet.

In this informational graphic it explains

Pakistan and understanding of the way

City In Flux Typography Earth Artifact Modernism Post Modernism

13 18

City In Flux Huddersfield Pakistan Faisalabad City

personnel to me and that’s what I was going

for.

The

different

colours

represent the classes, Grey - Poor, Blue - Average, Green - Above Average and Red - Rich. In Pakistan your class is measured in how much money you have, if you are poor you basically have no respect, if you are wealthy you will be treated like a king. Women are below men they have no say in anything a man does.

Initial Idea

NTT Journey

08 20

120pt

84pt

64pt

24pt

Huddersfield Illustrations I was introduced to NTT Journey by a

This was the 2nd idea that had for the

lecturer. I quickly found myself amazed

City In Flux, it was to create a illustra-

tion of a building that is in Huddersfield

photograph. This really inspired me to

that has a historic background, like I

create something similar to this but

have created the St Peter’s Church illus-

using

spread

tration with little facts by the side to

information. The images have little

create a infographic illustrations. The

symbols, shapes and signs which all fit

facts on the images add something

in perfectly with the photographs. I

more than just information it shows you

think the best part of the while image

know about where you live and have

was the colour correction they choose

interest in the historic features.

what

they

had

done

hometown

with

to add, the lime green with the dark green shapes and symbols.

This is the first Idea that I had for the Earth Artifact. It was to bring up the big issue with the earth, which is Global Warming. I did some research on global warming and found the biggest issues and using the poster with information graphic it would people to see the real issues in the world and not the minors. Some people don’t really know how bad global warming is and how it could end our world if we don’t do something about it. For me the main issues are sea levels

rising,

iceberg

melting

and

landscape changes as it affects the wild life,

Polar

bears

are

endangered

because of the climate change melting the ice and polar bears have less living space due to the temperature rising.

Earth

Binary Code Tells Times Of the Scan

beginning to the 20th century. Western

Artifact Computer From 1977

17 22

society began to develop new ways to

Computer Technology 2015

Earth

difference

between

original voyage and the

of the original Golden

digital version so you can

Voyage. I tried to create a

expect to find the time

digital copy of the voyage

difference in technology,

as times have changed

vehicles,

the quality of the images

language . I tried to keep

were low resolutions. So I

the

started with the images

close to the original as

and recreated them as

everyone

illustrations using Adobe

always the best.

illustrator. The additional

displaced

illustrations that I added

illustrations

to the voyage are the

magazine, fist one being

phones

knows

it saw a break in the world of the ‘ism’ these art styles include Impressionism, Cubism, Fauvism, Futurism, Brutalism and Surrealism. With the influence making such an impact across multiple creative disciplines Modernism is argu-

ably being the most influential move-

I have

ment of the 20th century. Modernism

favorite

within

- Illness/Disease - Oxygen

APWS #Save Our Planet

- Iceberg melting/Landscape changes - Server Drought, Fires and Floods

There are multiple solutions to global warming such as:

It Worth

- Wind Wills - Water Turbines - Solar Panels - Energy Saver - Recycle

To Save the Earth we will have to work together. There will be no earth if we continue to pollute the atmosphere with Carbon Dioxide. Fear not it is not to late to save our planet. To Save the Earth.

especially changed the thinking pro-

the

design, the difference in computer technology and finally the Golden State

cess

Golden Record Images

for

communications,

graphic

design and typography, the style of design shifted drastically from the prior 19th century approach. Before the concept of Modernism,

Bridge in San Francisco,

graphic design and typography was

California.

‘overly decorated’ and elaborate, every

Second Idea Earth Artifact 2nd Brief Reincarnation

The Risk?

Save Our Planet

104

possible inch of a typical poster would be filled with imagery and type.

Designers of the era of Modernism became to strict, structured grid system

with emphasis on negative space, just as important was the use of clean sans-serif type. The idea was to create

graphics that were against commercial-

ism, greed and cheapness. Typical type-

Modernism particularly inspired fine art,

the golden records initial

The Goldern voyage

constructed environment.

and

reincarnation,

shape human culture and improve the

the

Artifact is a reincarnation

- Heat Rise

Modernism Post Modernism

the end of the 19th century into the

- Air pollution

15 20 20 Modernism began to break through at

idea

- Weather change

First Idea For The Project Earth Artifact 2nd Brief Global Warming

Reincarnation Second

- Sea Level rise

Global

warming are:

Warming

A Planet Worth Saving

Global

The main issues that occur from global

Warming

Earth Arti fact

faces used in the Modernism era include Franklin Gothic, Monotype Grotesque, Futura, and Helvetica Neue.

Post era is the late 20th century move-

ments in the arts such as Graphic

Design. Beginning in the mid-to-late 1960s, when Abstract Expressionism had already been falling out of public favor for some time, many artists turned increasingly toward mixed-media art forms,

such

Conceptualism,

Super-Realism and Neo-Expressionism, which were precursors to Postmodern

Moving away from the conformities of design. The poster has texture along

with quite bold, block colouring, both qualities being characteristics of postmodern design. This cover would later come to influence a style that would come to categorize early postmodern design different typeface in one compositions with little to no visible organization.

art.

Experimentation with type, a key feature

This shift compelled critics to reconsid-

colouring. A modern twist to traditional

er the factors that determined an artwork’s intrinsic value. In these new styles, critics noted an unprecedented degree of self-awareness on the part of the artists, as well as a rejection of Modern art’s emotional and spiritual detachment from society. This gave rise to the two distinct schools of Postmod-

of post modernist design. Bold, block materials. Dramatic layout, not conforming to the traditional techniques. The use of geometric shapes going against traditional conventions is a characteristic of post modernism within graphic design. Post modernism favors expressive a

ern art theory.

rebellion against for strict constraints,

Post Modern designers used of aggres-

pioneered this movement were young,

sive amount of collages, colors, experimental photography were the norm and were the “style” of post modernism that was able to strike a dramatic design aesthetics.

and

many

the

designers

who

the design of a magazine are centered around a postmodern youth culture proved to be a perfect catalyst for such experimentations in typography and image manipulation.

By Sohail Aftab