PRODUCT DESIGN
PORTFOLIO ’ 13 SOHAM BHOWMICK, 4thYear
INTRODUCTION I am a 4th year product design student from MIT institute of Design, Pune. Looking for 6 month (July - December/January) internship for my graduation project to expose myself to different design fields and to apply all my learning and methodology in a real design scenario.
I believe...
“Designs are all innovations made visible” “When you feel the user’s problem, you create the best design”
My Design Process
Identify
Analyse
Problem Primary research
Observations Secondary research Concepts
Create
Prototype Validation Final product
Contents Group projects
Individual projects
EASY RASOI Interface design
ORACLE
MAAN Design for special needs
REFLED-O
OBLIQ
Tangle free earphones Portable tracing device
DAWAT
Nail cutter for children
Packaging design
SWACH
The TOASTER Project
SLOOPY
VAAHA Water purifier
Green design Space design
Emotional design
HI PAR
Product graphics
WINNER
EASY RASOI 4weeks, Group project of 3 people
Developing an interface for microwave in Indian scenario making it more intuitive and user friendly for daily household usage. Target user:Housewives and bachelors
How many Indian user uses microwave to its full efficiency rather than making popcorn and just reheating foods? Most of the user ends up confused looking at the buttons and the display procedure. Below is a survey, as to how many people use and understand the product to its full potential. You can actually do a lot more with a microwave and we can show you how!
Never used/problem understanding 70% Use it 5%
Use 8% Know but don’t use 46%
Used sometime 30%
Other
Know but don’t use 18% Don’t know 46%
Cooking
Quick cooking Don’t know 77%
Reheating Baking
Usage of Auto cook
Power level
Mostly used feature
Ideation phase
Ideation were done mainly on the basis of intuitiveness of the product and the interaction between daily gadgets. After ideation these three panels were selected for final validation and then a single final panel is selected.
Final selected panel Mock ups and Validations
WINNER
LARGE DISPLAY MINIMUM BUTTONS NO NEED OF MANUAL INTUITIVE DESIGN
Project
MAAN 6 weeks, Group of 4
Designing a bio-toilet for Indian scenario with family strength of 4-6 people costing not more than Rs15000
Live project by
88 Million people lack access to CLEAN and SAFE TOILET
every year of Diarrhoea, Typhoid
88% Defecate Open 1000 suffer
2,40,000 villages lack access to proper sanitation facility.
5 Lakh children die
Viral Hepatitis mainly caused by Hygiene
Sanitation Water pollution
The Canopy
The Bio-Toilet
A self sustainable structure to be made above the bio digester within a given budget of Rs 15000 which includes labour, transportation,material and the bio digester.
How do we do it? Rs15000
Reducing number of walls Alternative materials Resin (binding)
ADVANTAGES of BIO-TOILETS •Improved Hygienic conditions •Reduced Health problem •Reduced Water pollution •Defined living
+
Jute/grass/paper (reinforcement)
The Bio digester is a rectangular box placed below the soil where the inlet is connected with the toilet for waste disposal. It has partitions in built into it where the bacteria resides, the waste is dumped in it and is being processed by bacteria unless it is being completely digested.
The Bio-Digester
Trying out different sizes and designs and finalizing measurements according to the 5th and 95th percentile. Exploring different forms and shapes of toilets.
An experiment to try new mixture for the walls which should be strong ,easily made and is economical. Made by hand lay up process
Resin and hardener (outer layers) (binding material, protects from water) + Paper mache, clothes pieces,leaves (reinforcement) OR Coconut fibres OR Bamboo fibres placed criss cross
Proposal 1
•This concept consists of C sections and flat sheets for setting up the canopy of the toilet. This allows for easy transportation and manufacturing.
• This kind of form allows for any number of toilets to be set up in one place since it is like a tessellation.
•FRP mixed with some local material like coconut fibre or jute be used for manufacturing this structure.
could
•The doors and the flooring are taken separately and can be fixed on the spot with nuts and bolts.
•The toilet pan can be the and is cheap.
ceramic pan, which is most commonly used
•Total cost (excluding digester) = Rs 3750 + 500 (hardware cost)
Stacking (Top view)
Proposal 2 • Metal angle frames for fixing the canopy with the ground
• The door is manufactured so that there is
structural support for transportation. It can be easily detached. Hinges and latch have to be attached on the spot. • The door has been indented such as to anull the possibility of peeping
• Tapering given for ease of stackability • The negative space at the last canopy can be used to carry tools and fixtures.
•Total cost of bio toilet (excluding bio digester) = Rs 5000
Proposal 3
• This concept includes 2 cubicles in a semicircular unit. • The Semi circular shape reduces surface area of material used. So
cost reduction. • The material would be Mild Steel sheets, usually used for roof arching. One sheet curved to form the semi circular wall will reduce the cost of 2 walls for each cabin.
• Money to be spent separately on the door. • Semi-circular Mild Steel roof.
•Total cost of tin bio toilet(excluding bio digester) = Rs 3680
The Bio digester
•Inlet for waste
•The
surface of the digester have both vertical and horizontal corrugation to increase the surface area for the bacteria to grow.
OBLIQ 4 weeks, Group project
To design an ergonomically appropriate nail cutter for children of the age group of 6-9 yrs old.
A survey was done so as to know the different problems and understand the child psychology of dealing with nail cutters, how they perceive it and how they use it.
SYNTHESIS •Fear of cutting skin •No strong grip •Too hard to use
125
mm
CRITERIA •Playful form and colour •Ergonomic grip •Ease of using
Ideation phase
Ideation was done keeping in mind the child’s psychology of using a product, how he/she perceive it. The following mock ups were done so as to validate the proper ergonomics and the form of the product. The form was derived from the wobbliness of a boiled EGG which the child finds very playful. Internal mechanism for nailcutter.
OBLIQ
How it works?
Grip to hold
Non toxic polymer body Regular nail cutter Stainless steel cutter Lid
OBLIQ
•Two sided force •Less pressure •Equal output •Minimum space between blades so as to prevent injury.
ERGONOMIC GRIP PLAYFUL FORM EASY TO USE
Project
SWACH
6 weeks, Group of 3 people
Managing the waste from railway station so as to make people aware of segregation in India.
In India about 70% of the waste goes into the land fill and the other half either goes to recycling through the ragpickers or indirectly goes into the environment. Below is the flow chart of Pune railway waste management:
20 million travel every day
Not enough dustbin on every platform
150 Workers 70%women 8 hrs shift Low wages (200Rs /day)
?
Unaware of recycling and segregation
Unhygienic (no cleaning kit provided)
Rag pickers
Overtime work Easy money
Landfill
SWACH
The hanging dustbin came to us as a concept while we were observing the system how people use the railway dustbin in India.
No touch cleaning
Don’t need to touch the garbage to empty the bin LED response LED strip glows up when someone throws garbage Easy clean shape No corner or edges for garbage to stick around Transparent bottom Visibility of inner content for easy communication
At a certain height people don’t tend to spit and as a result it remains clean , which in turns encourages the users to use to at least use the dustbin. Also it has an interactive part that it glows in honour that the waste has been disposed. The dustbin will be completely
made of Recycled plastic . The transparent bin has in
mould polymer bottle
inside so as to confirm the user that it is used for bottles only.
HYGIENIC PRE SEGREGATED WASTE LESS POLLUTION EASY INCOME
SL
PY
3 weeks, Group of 10
A social space designed mainly to promote interaction between people so as to break from our Gadget dominated life.
Bamboo a suitable natural material for making tents and structures. SLOOPY is a contemporary looking canopy structure and space made with bamboo keeping the traditional and the modern usage of material so as to increase social interaction between people .
SL
PY
Oracle 4 weeks, Individual project
Tangle free earphone design for the target group of youngster and working people
Ideation phase
Key words for an Earphone
•Simple •Trendy •Tangle free
Oracle
Ring glows up when plugged in.
Magnetic plastic flat wire , attach to each other when pressed together.
Universal jack to be used in phones, laptops and other electronics
How it works?
Seal two wires upward till you want it to be joined
SLEEK EASY USAGE TRENDY INTUITIVE
REFLED-O 4weeks, Individual project
Designing a portable tracing device for the animators within college using some existing technologies.
Ideation phase
Different lighting techniques and fixtures were being used so as to obtain the correct amount of light source for tracing. Minimum amount of light require to trace a sheet : Corner (light table): 425-435 lux Centre (light table): 2260 lux
REFLED-O
How it works? (from bottom to top)
Frosted acrylic sheet
Battery operated Aluminium body 1 watt LED panel Screw for tightening
Wooden support (act as handle)
SLEEK PORTABLE EASY TO USE RECHARGEABLE
DAWAT
5 weeks, Individual project
Redesigning the food packaging for Indian railway making the whole experience joyous and satisfying. Target user: Passenger in AC and sleeper class
The Indian Railway food service Private owner
supplies food to
Rajdhani Express Shatabdi Express Duronto Express
Rs 65-70/meal
3 million food packed every day with WHY? Aluminium foil box
Cheap packaging
Saves water
Environmental issue
Use and throw
Quick packaging
User problems
Others Landfill
Non biodegradable
Area of innovation
Flimsy
Leakage
Veg non veg identification
Ideation phase During conceptualisation
material and cost was the
biggest constrain within which food with the packaging has to be delivered. Areca nut ,the bark of beatle nut plants are tuff enough to hold liquid and hot beverages and with modern technologies these type of material for packaging can be introduced into railways which can address the current problems. Amount of food delivered: Rice :400-500g Dal :150-200g Vegetable(veg/non veg) : 200g Salad/Pickle : 50g approx. Roti : 2 pieces
DAWAT Areca nut bark
Making Areca nut boxes
Spoon
Roti(chapati) Rice Dal Salad,pickle
Raw material inserted
Heat pressed
Vegetable(sabzi)
Cut the edges
Cross section view
STURDY EASY TO USE LEAK PROOF
The TOASTER Project 6 weeks, Individual project To design a toaster which is functionally, physically and aesthetically different and evokes an emotional value.
OSTINT Oh my God...
What if you wake up one fine morning and you see your printer , toasting breads instead of printing papers. What will be your first reaction going to be “Oh my God�. OSTINT, a printer that prints a toast. The form resembles that printer which you rarely care about. It toasts the breads using a conveyor belts inside which have the heating elements attach to it. So, never discrete a printer, you never know what it can do... Have fun!
aaaa.....what’s happening!
Haahah... It’s a toaster in the form of a printer.
X-ROAST what’s going inside
The concept came from the x-ray machine, as the name suggested you can have the pleasure of having a look at your bread getting toasted with a x-ray display panel . Every morning you get up and you see your bread going through the X-ROAST that makes you think what’s going inside. The panel has an LED display unit which at every particular interval displays the x-ray vision of a bread so that it looks as if the bread is getting treated. Have fun using it, it really works.
Oh! the bread is getting treated...
THAUST Toast it a desi way
A direct inspiration from the age old Tandoor, THAUST is a toaster made purely of concrete so as to make your morning a bit more rejoicing and blissful. It works on the same principle as a conventional toaster but is bit heavier . Looking into the form and the feel its a purely soothing experience, the way it looks and the way it feels . Salient Features •Looks and feel as of Tandoor •Evokes reflective senses •Very contemporary styling
YESSSSS.... I can do it
VAAHA 3 weeks, Individual project
Redesigning the existing RO water purifier making it more compact and aesthetically pleasing, which goes with the modern interiors.
A survey was done so as to understand the different brand and their product range .
Market survey Best seller
Brand study •Oldest / trusted brand
Low price
High price
•Current product: RO purifier, UV purifier, RO+UV, Aqua flow, Booster.
•Target audience : Household workers, running water society.
Low seller
VAAHA Pre filter Carbon filter LED response RO filter
Pre Filter (Particle + Sediment filter )
ON/ OFF button
LED response
ORGANIC FORM COMPACT AESTHETICALLY PLEASING EASY TO USE
HI PAR 2 weeks, Individual project
Redesigning the brand language of CAMLIN lead box, Hi Par edition so as to ease the process of buying a lead without confusion.
Why change the grafics?
Problem area •Small fonts •Confusion between grades and size •Clumsy graphics
Design criteria •Use of bigger fonts •Colour coding. •To the point graphics
LARGE VISIBLE FONTS NO CONFUSION VISIBLE BRANDING
Rapid sketching (Digital)
RESUME Education
H.S.C- Donyi Polo Vidya Bhavan, Itanagar, Arunachal Pradesh (2008) 4th year in MIT Institute of Design ,Pune (semester 8)
Strength
Research and synthesis, material exploration, quick prototype building, self driven, team worker and organised •••••
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Skills Awards and achievements
1st prize winner in all India stamp designing competition(2008)
Winner of Designomics awards under UI and UX category(2012) 1st prize winner for Volkswagen Ideology for making collaterals (2012)
Member of the Desart team ,a non profit organisation for children. Founder member of Wah Wah , a design store.
Career interests
Consumer products,user interaction and interface, furniture, lighting, fun products.
Personal interests
Reading, collecting antiques, rowing, trekking, travelling, cooking & eating, making scale down models.
Work experience
Intern at NIF(National Innovation Foundation) for 6weeks , Ahmedabad Worked on pomegranate de seeder.
THANK YOU bhowmicksoham7@gmail.com +9890546359
More work at