HOW TO BRING SOHO HOUSE INTO YOUR HOME

by Gianluca Longo

tapisserie (which I o en thought would look good in my flat). And when Li le House Mayfair opened, I was enthralled by the rough wood panelling on the walls, the dark red sofas and the (then) newly introduced glassware (the perfect accessory to impress a date).

Now, Soho House has become a “style”. How many times you have heard someone say that a hotel or a home has a “Soho House feel”? You’ll recognise that style in the lights, which are o en slightly old-school in shape; in the big, comfortable sofas and art deco-style armchairs. e same is true of the beds, occasional tables and stylish, so rugs. ese days, inspiration can come from anywhere, with images of beautiful houses served up by social media. People are more confident in designing their houses with these references close to hand. But if you’re not wanting to go it alone, Soho Home’s design service is a great place to start.

sohohome.com/soho-home-design

Gianluca Longo is the style director of e World of Interiors and a member of Shoreditch House