Soil Association Certification Independent Retailer Marketing Materials 2015ÂŁ
Introduction
Show-off your sustainable credentials with our new organic marketing toolkit and tell your customers “why organic is different”! As the organic market continues to grow, the Soil Association believes this is a crucial moment for everyone in the organic movement to come together with a clear and consistent message to consumers. We want more consumers to understand what organic is and recognise the Soil Association organic symbol – a symbol which has already gained the trust, respect and confidence of consumers and producers. With your help, we can reach a wider consumer audience and build awareness of what organic is and the reasons to buy.
Independent Retailer Materials The following tool kit is available to all independent retailers that stock certified organic products. The materials available include: • An A6 window sticker (transparent or white). • Open and closed door signs. • Shelf wobblers – these are available in a range of designs and can be displayed on your shelves or around your establishment. • Digital assets – a collection of digital banners which can be used on your site for social media.
Terms of use All content in this tool kit may only be used by independent retailers who regularly stock a range of certified organic products and should not be redistributed. Shelf wobblers must be displayed by organic certified goods. We have sought advice from the CAP Copy Advice team on aspects of the tool kit. The Copy Advice team provide guidance on the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) although it is designed to reflect the law, the Code does not cover marketers’ legal or other obligations, which remain the marketer’s responsibility.
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Introduction
If you decided to repurpose any of the materials, we strongly recommend you then check with Copy Advice. The context in which the content is used, and any associated imagery, can alter the meaning of the words. Copy Advice can be reached via their website and proposed statements can be submitted via the website for free advice. Copy Advice always undertake to respond within 24 hours, and in the Soil Association’s experience their staff are generally helpful, and willing to explain the basis of their advice. However, remember that Copy Advice will always qualify their opinion by stressing that it does not bind the ASA itself.
Ordering materials We are able to provide a number of printed assets free of charge and any additional materials can be ordered for a nominal fee. To order any of the assets in this tool kit, please visit our website and complete the order form. We hope you find these marketing resources valuable and we welcome any feedback or comments you may have. Please contact Alison Muirhead (Scotland) or Katie Stinchcombe (the rest of the UK) if you have any questions or comments.
Independent Retailer Marketing Materials 2015
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WINDOW STICKER
A4, 210mm (w) x 297mm (h)
PROUD TO SELL ORGANIC
Independent Retailer Marketing Materials 2015
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WINDOW STICKER - Transparent
Independent Retailer Marketing Materials 2015
A4, 210mm (w) x 297mm (h)
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WINDOW STICKER - Solid colour
Independent Retailer Marketing Materials 2015
A4, 210mm (w) x 297mm (h)
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Open/Closed signs
148mm (w) x 148mm (h)
Open Option 1
Open Option 2
OPEN OPEN ...TO CH A NGE . BU Y ORGA NIC HERE
...TO CH A NGE . BU Y ORGA NIC HERE
Closed Option 1
Closed Option 2
CLOSED CLOSED LET’S MAKE A DIFFERENCE TOMORROW, BUY ORGANIC HERE
Independent Retailer Marketing Materials 2015
LET’S MAKE A DIFFERENCE TOMORROW, BUY ORGANIC HERE
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Open/Closed signs
148mm (w) x 148mm (h)
Independent Retailer Marketing Materials 2015
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Rectangle Shelf Wobblers
210mm (w) x 53mm (h)
Option 1
ORGANIC
BETTER FOR ANIMALS AND THE PLANET Option 2
ORGANIC
BETTER FOR ANIMALS AND THE PLANET Option 3
ORGANIC
FARMING FOR THE FUTURE
Option 4
ORGANIC
FARMING FOR THE FUTURE
Option 5
ORGANIC
FARMING FOR THE FUTURE
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Shelf Wobblers
Independent Retailer Marketing Materials 2015
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