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The Last Word

The Last Word

JOURNALISM ON THE FRONTLINES: COVERING THE TRUMP ADMINISTRATION In partnership with the WVU Festival of Ideas and funded by the Ogden Newspaper Seminar Series, the College of Media hosted a panel discussion in September featuring White House correspondents who described firsthand what it’s been like to cover the new Presidential administration. The panel included Mark Landler, The New York Times; Tara McKelvey, BBC; Katherine Skiba, the Chicago Tribune; and Sarah Westwood, the Washington Examiner, and was moderated by alumnus Hoppy Kercheval (BSJ, 1977; MSJ, 2005).

NEW MEDIA LITERACY COURSE TACKLES FAKE NEWS We heard a lot about “fake news” during and after the 2016 presidential election. Teaching Associate Professor Bob Britten developed a new Media Literacy course that teaches students how to critically analyze news and information across media platforms. Students learn how to distinguish real news from fabricated information, how to identify reporters’ biases and how to recognize the various ways race, class, gender and sexual orientation are represented in the media. “I’m here to tell you that your obligation and your passion and what you do for the future is enshrined in our constitution. You are here to find the truth and to speak truth to power and to ask questions on behalf of the American public.” KATHERINE SKIBA, Washington correspondent for the Chicago Tribune

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ALUMNI AND DONOR RECOGNITION CEREMONY The College of Media recognized its outstanding alumni and supporters at an October reception held at the Media Innovation Center. Awardees included Joe W. Gollehon (BSJ, 1973), Lifetime Achievement Award; Karen Snyder Duke (BS, 2009), Young Alumna Award; Louise Crumrine Seals (BS, 1966), Friend of the College Award; and Chuck Harman (BSJ, 1981, MSJ, 1984), Commitment to Service Award.

WVU AND GW PARTNER FOR ATLANTIC COAST PIPELINE REPORTING PROJECT In a unique effort to burst long-standing “media bubbles,” students and faculty from the WVU Reed College of Media and the George Washington University School of Media and Public Affairs have teamed up for an in-depth reporting project to assess the Atlantic Coast Pipeline’s impact in West Virginia. The project, which culminated with a fourweek intensive collaboration, was funded by Scott Widmeyer (BSJ, 1975), founding managing partner and chief strategy officer of Finn Partners in Washington, D.C. The WVU-GW team took a deep dive into the West Virginia natural gas industry from several perspectives including those of policy makers, environmental advocates and people who live in communities near the pipeline.

insidethepipeline.org

PATH TO THE PULITZER: JOURNALISM AND THE INFORMED CITIZEN The West Virginia Humanities Council and WVU Reed College of Media co-hosted a panel in April featuring two award-winning journalists: 2017 Pulitzer winner Eric Eyre of the Charleston Gazette-Mail and Eric Newhouse of Charleston who received a 2000 Pulitzer while with the Great Falls (Montana) Tribune. Eyre and Newhouse discussed the role journalism plays in fostering an informed citizenry and talked about their Pulitzer-winning works and the importance of pursuing complex stories. The program was a part of the “Democracy and the Informed Citizen” initiative administered by the Federation of State Humanities Councils.

HACK THE GENDER GAP: A WOMEN’S HACKATHON ON DIVERSIFYING AI In November, the College of Media and MediaShift co-hosted “Hack the Gender Gap: A Women’s Hackathon on Diversifying Artificial Intelligence.” The event brought together women from across the University and the country to envision an inclusive AI market responsive to the needs of a diverse society. During the three-day event, high school and college-aged women teamed up to develop their own media-related startup ideas to use AI to bridge a diversity gap. The students were mentored by industry professionals from companies like Troll-Busters.com, Altimeter and Frenzy. The winning team’s concept, “Context,” creates a personalized reading experience through AI for individuals with learning disabilities.

“I learned so much and left West Virginia feeling very empowered to be a woman, a journalist and a contributing member to society. I’m passionate about creating through words and I could apply those same skills here, just in a different way.” VALERIE ROYZMAN, a freshman journalism student at Kent State University

NEW GRANT SUPPORTS BRANDJRNY PROGRAM College of Media students will work with local communities to tell and “sell” their stories thanks to a grant from the American Electric Power Foundation. The $250,000 grant supports WVU’s Community Branding Initiative, BrandJRNY. Students enrolled in specialized upper-level strategic communications courses will develop integrated communications campaigns for selected West Virginia communities within AEP’s Appalachian Power service area. Students will hone skills in campaign research, strategy, community engagement, budgeting, innovative storytelling and creating promotional materials, while they discover and decide how best to brand each community.

“This grant allows us to take students out of the classroom and into rural communities where they can make a real difference in the lives of West Virginians. I love this state, and I’ve seen how our work can lead to long-term positive changes from increasing community pride to promoting tourism and economic development.”

RITA COLISTRA, Associate Professor and BrandJRNY Director

STUDENTS STUDY ABROAD IN CHINA AND SOUTH KOREA Associate Professor Sammy Lee and Senior Lecturer David Smith lead College of Media students through Hong Kong, mainland China and Seoul, South Korea, each summer as part of a study abroad course designed to help students hone their marketing communications skills in a global context. The College partners with Guangdong University of Foreign Studies in Guangzhou, China, to allow students to collaborate with their Chinese cohort inside and outside of the classroom. They complete high-profile internships, visit international agencies in each city and experience three extremely different and diverse cultures.

COMMENCEMENT 2018 This year’s Reed College of Media May Commencement ceremony featured keynote speaker Nzinga Shaw, the senior vice president of community and the chief diversity and inclusion officer for the Atlanta Hawks Basketball Club and Philips Arena. Shaw addressed more than 270 College of Media graduates earning bachelor’s degrees in Journalism, Strategic Communications and Multidisciplinary Studies, and master’s degrees in Integrated Marketing Communications (IMC) and Journalism. Additionally, the College graduated the first group of master degree students in Data Marketing Communications, the nation’s first degree program focused on the impact of data on marketing communications.

Prior to the ceremony, the College of Media recognized top graduates including more than 50 bachelor degree candidates receiving Latin Honors (grade point average of 3.4 and higher). Amy Pratt (BSJ, 2018), Nicholas Eckman (BSJ, 2018; MSJ, 2018) and Shannon Cunningham (BSJ, 2018; MSJ, 2018) were named the top overall scholars for earning the highest grade point average of the May 2018 class.

“Two of the most important days of your life were the day that you were born, and the day you find out why. You must do the thing you thought you could not do.”

NZINGA SHAW, senior vice president of community and chief diversity and inclusion officer for the Atlanta Hawks Basketball Club and Philips Arena

$150,000 GRANT EXPANDS COMMUNITY-BASED REPORTING AIMED AT BRIDGING AMERICA’S DIVIDES The Democracy Fund awarded the College of Media $150,000 to combine and advance three of its successful programs: the Innovator-in-Residence program, the digital publication “100 Days in Appalachia,” and the social justice reporting collaboration between the College of Media and Morgan State University in Baltimore, Maryland. The Democracy Fund is a bipartisan foundation created to help strengthen our democracy and improve our political system. The goal of the grant is to help the College continue to share the stories of Appalachian communities and to help bridge America’s political and cultural divides.

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