A Special Edition from Sokol Media, Inc.
OCTOBER 2014
ямЖ
Contents The New Frontier
Sara Mirski is One of a Very Few Female Real Estate Developers in New York City. Come Learn What Makes Her Successful…
JJ Falk’s Continued Success is the Result of Interweaving her Firm’s Unique Architectural Designs into a Multitude of Markets.
This Leading Developer, Owner and Manager of Numerous New York City Properties is Successfully Transforming the Sustainable Landscape.
One of the City’s Most Reputable Engineering Firms is Applying its Craft to Help Buildings Go Green.
Publisher’s Page As we honor 12 Pioneering Women in Real Estate in every aspect of the real estate arena from Development, Architecture and Engineering, to Technology, Brokerage and Branding, we also understand that along with the many inroads these women have made, a new Frontier has also been created. While these women have proven successful in these professions, we now need more of them to increase their representation‌and visibility. And this is why our publications honor women in real estate each year, not only to pay tribute to their accomplishments, but also for them to serve as mentors and examples for other women to follow, and for men to support. But there is also another new Frontier, one that is built upon the need to increasingly support our people, planet and community. Just as some of the women being honored in this issue have devoted their work to the issue, Triangle Equities and GEA Consulting Engineers. Through their commitment to building and designing some of the newest and notable green projects in the New York area, they are changing the sustainable So here’s to celebrating all who are moving the needle forward inside and outside the real estate industry, since their goals and accomplishments are
Lori Sokol, Ph.D. Founder & Publisher
Congratulations to
CONGRATULATIONS
Sara Mirski On being a 'Pioneering Woman in Real Estate for 2014'
A
She has played a key
360 Park Avenue South
,
Architects: Piero Lissoni & Ziegler Cooper Architects
Architects: Piero Lissoni & Ziegler Cooper Architects
For
Caption
At in the Chel sea neighborhood of Manhattan, Sara was
Architects: Gerner, Kronick + Valcarcel, Architects
Architects: CetraRuddy Architecture, D.P.C.
construction of a 314 ft. tower with a lit beacon at the top, acoustic
tural Record for successful sound attenuation and the most acoustic residential windows ever manufactured in the United States. “At the
Governors Island to redevelop the island. “Governors Island Alliance redevelopment and to ensure appropriate reuse of the Island and its
Lilker Associates Consulting Engineers, PC Mechanical and Electrical Engineers TECHNOLOGY SOLUTIONS GROUP LILKER EMO ENERGY SOLUTIONS
NEW YORK CITY 1001 Avenue of the Americas New York, NY 10018 212.695.1000 LONG ISLAND 100 Duffy Ave., Suite 302 Hicksville, NY 11801 516.433.1500 DC METRO AREA 3130 Fairview Park Drive, Suite 125 Falls Church, VA 22042 703.205.0445 www.lilker.com Member of the U.S. Green Building Council
Boymelgreen Developers Congratulates
SARA MIRSKI Pioneering Woman in Real Estate 2014
Robert Derector Associates congratulates Susan Clamage for being recognized as “Pioneering Women in Real Estate 2014�
is pleased to celebrate the recognition of
and her fellow honorees of the Pioneering Women in Real Estate 2014
Main Lobby The Johns Hopkins Hospital Sheikh Zayed Tower. Eduard Hueber/archphoto.
Honoring
the way
ergyWatch Inc. in 2000. She
usan Clamage, AIA, LEED AP has been employed in the archi tecture and design profession for more than 23 years. Susan has Manager. Prior to her current position, Susan was associated with Man
with all aspects of the business including project management, client re cruitment, leading teams and business development. While at G3, Susan as other major client accounts. After nearly 17 years with G3, Susan ac cepted a new challenge as Senior Project Manager and a senior associate
tion located in Itasca, IL. Subsequently, Susan reconnected with many of her former colleagues lier, accepting a position as a Senior Project Manager. She is currently running the Estee Lauder account with several projects in design and
from University of Cincinnati, she has managed an unbroken record of achievement, advancing to increasingly complex and challenging projects. During this same period she has also engaged in numerous professional
construction unions to bring women into higher paying jobs in the con Council, Susan has worked to facilitate and connect NEW with the real estate, construction and design industries. She is also a member of the
llen Sinreich, Esq., LEED AP, is the Founder and Presi and the Founder and Managing Principal of The Sinreich
of real estate, legal and sustainability expertise. In addition to rep
estate portfolios. Besides leading the success of Green Edge and The Sinreich
State Director for the International Council of Shopping Centers.
fter receiving an MBA in Marketing, Amy took on the world of cosmetics. There, she built her reputation as a brand marketer brands at L’Oreal and Revlon, where she served as Executive VP of Marketing. In the beauty industry, she developed her strategic branding skills as a classic consumer package goods marketer. driven branding to the world of real estate when she built a real estate
Amy oversees all Strategy, Account Management and Business Development at IF Studio, while Toshi oversees the Creative Department. Their team consists of 10 individuals, all with creative expertise and a genuine exuberance for graphic designers, dancers, writers, musicians, photographers and more. The exceptional level of quality and service brought to each account, resulting in are grounded in openness and honesty.
Creative. After bringing several projects to market she was hooked. Four years ago, Amy founded IF Studio with her business partner, Toshiaki Ide having been introduced by a client while working at competing agencies. The client predicted and they conspired to launch an agency that was based on bold, design that could bring branding in real estate to a new level. Banking on their similar backgrounds in beauty, and having many strong client relationships in place, IF Studio was born!
studio for some of the largest names in real estate development. Recent has completed include: 15 Renwick and
s. Bush has 16 years of experience in the construction management industry. She began her career at Lend Lease as part of their undergraduate training program in the United Kingdom. In January 2001, after working as a construction superintendent at the Chiswick Park office development in London, she transferred to New York City on a temporary basis to work on the AOL Time Warner Center at Colum bus Circle. Laura decided to stay in the US permanently and has since worked on luxury residential projects such as Fifteen Central Park West and 150 Amsterdam
development. Most recently, Ms. Bush managed the overall construction of the which opened at the end of 2013. Over the past year, Laura has overseen the completion of the luxury residential project at One Madison Park and is cur
Ms. Bush is a member of the Lend Lease
Americas Diversity Council and actively participates in the regional women’s group in New York City. The long term goal of the group is to make Lend Lease a better place for women to work, as well as encouraging more females to enter into the construction industry. Laura has served as Chapter President of the Great New York and Long Island Chapter of the National Association of NAWIC’s core purpose is to enhance the success of women in the construction
provide free training for women who want to enter the construction trades. Ms. Bush continues to support NEW, and some of her projects have participated in the NEW Signature Projects program, which promotes the hiring of tradeswomen on New York City construction sites. Ms. Bush met her husband, Andrew, project in Manhattan. They reside in Westfield, NJ with their two young daughters Alexis and Liza.
lana Schwartz is a pioneer in the world of real estate mar keting. Ten years ago, she saw that while people were increasingly using the internet to search for a new home, developers continued to depend on print advertising, signage and brokerage networks. Knowing there was a better way, Ilana struck off on her own and founded Online Marketing Group, a digital real estate marketing agency. OMG is dedicated to helping owners & developers use all marketing tools available, merging traditional and
to mountains of data about people. “Whether its soccer moms, or in vestment bankers, everyone be
leads for rentals, new condos; even commercial space. Ilana is a true visionary in the online world. She has keen insight into how consumers behave on line. This is based on her 12 years’ experience in marketing, plus her love of data. Ilana can target the “left handed dentist” with access
A graduate of Lehigh University, Ilana worked for 5 years at The Mar
how to target these tribes to gen where the magic is.” Ilana is also the founder of a real estate listings website called Urban Edge. Urban Edge is currently ex direct access to owners’ real estate listings. This is for the do it yourself not to use the services of a broker to
from the ground up about marketing luxury real estate. Ilana is a great sup porter of the arts, loves sports and staying active and currently lives in Chelsea with her partner Kayla and her cat Ginger.
arolyn BaRoss, ASID, IIDA, LEED AP, Principal, Firmwide Healthcare Interior Design Director, is a committed leader at Perkins+Will for health care environments, and their implication on the care experience. Carolyn supports a collaborative approach that fully and meaningfully integrates function and aesthetics of interior design with client, architecture and medical planning in order to achieve harmonious environments for patients, caregivers, and the larger community. She is a steadfast advocate for holistic approaches to design, which move teams toward considerations of privacy, dignity, sophistication, delight, and environmental stewardship. With a start in commercial interiors in New York, she found her passion in
cluding leading the new 1.6 M SF Johns Hopkins Hospital, Sheikh Zayed Tower and Charlotte R. Bloomberg Children’s Center, Baltimore, MD, and the 360K SF LEED Silver Einstein Medical Center Montgomery hospital in East Norriton, PA. She was for Columbia University Medical Center, and the recently opened NYU Langone Medical Center Preston Robert Tisch Center for Men’s Health at 555 Madison Av Care at MGH, as well as a replacement hospital for the Mayo Clinic in Jacksonville, Kettering, and Neurosciences and Children’s hospitals in the Middle East. Within Perkins+Will, she is a member of the Firmwide Design Leadership Coun cil, HC Practice Council, and leads the Firmwide HC Interior Design Leaders. She NY Healthcare Forum and the Healthcare Committee for the New York Building Congress. Carolyn is a graduate of the University of Massachusetts, Amherst, and was named as the 2014 HCD 10 Interior Designer by Healthcare Design Magazine.
rah Weisberg P.E., LEED AP is a founding partner and Chief Operating Officer at Sabir, Richardson & Weisberg Engineers
ary has spent over 35 years in the practice of Architecture, focused on large public projects. A Registered Architect with over 35 years of Design of the Port Authority Retail Redevelopment program for the World Trade Center. Retail comprises almost 500,000 gross square feet and 350,000 square feet of tenant space both above street level within the three commercial towers and for two concourse levels below street level throughout the site. Using the experience of running complicated projects, she has integrated the de sign of internationally respected architects, and executive architects and engineers to complete the documentation and construction oversight for the Retail infrastructure. The challenge of coordinating all of the systems for the commercial towers and the Transportation HUB has required continuous communication, collaboration and attention to detail.
Left: Tower 3, Retail Transit Hall. Right: The Oculus
Proudly Supports Pioneering Women in Real Estate
SECTORS
Corporate Cultural Healthcare Higher Education K-12 Education Science & Technology Residential Retail & Hospitality T: 212.354.5656 www.akfgroup.com
Congratulations To JJ Falk Design On Being Honored As A Top Women-Led Firm
SERVICES
Engineering Analysis & Testing Central Utilities BMS Code Consulting Commissioning Critical Systems Energy & Sustainability Fire & Life Safety IT/AV/Security Lighting Design Special Inspections
Furniture Solutions For The Workplace
Workwell Partners 6 East 32nd St., 8th Floor New York, NY 10016 www.workwellpartners.com
SPRIN G SCA FFOLD IN G LLC
Gateway II
In March of 2012, Triangle Equities was selected by the New
retail center with parking at grade. Located at the intersection of E. 149th Street and Brook Ave, the site is at the hub of a major retail corridor that is well served by subway, buses, and
use. Today, kitchen faucets run at 1 gpm, and restroom faucets at 0.5 gpm; less than half of the code allowance. Additionally, the roof contains a Water Hog rainwater collection system designed
all selected units must meet EERs of at least 17.1 or higher. As the largest factor helping this project realize its goal of provid
This building, which incorporates a heat recovery VRF sys tem designed to provide simultaneous heating and cooling at a
taken at this site.
with similar reductions in space heating costs. Additionally, this
neighborhood for millennials and professionals alike, this build
green roofs, intended both for resident amenity and to lower the building’s heating and cooling load. The green roof incorporates lounges, cabanas and a terrace with a full kitchen, realizing the developer’s goal of combining tenant functionality with sustain able urban development.
Top: 211 East 13th Street Bottom: Triangle Plaza Right: 345 West 14th Steet
LIST OF SERV ICES In the fall of 2011, Ironstate Development began to develop a new,
of the Stapleton Staten Island Railroad station and not far from the
New Stapleton Waterfront
Congratulates
Triangle Equities
on their continued commitment to
Sustainable Design and Building a Greener Tomorrow
Triangle Plaza, Bronx, NY
COMPREHENSIVE ENGINEERING DESIGN SERVICES Congratulations to
JJ Falk Design, LLC and all the Honorees with best wishes for continued success!
JFK&M is a Women’s Business Enterprise P: 212.792.8700 F: 212.575.1999
TRIANGLE
EQUITIES
Expanding the Sustainable Landscape Built upon a 30-year commitment to excellence and integrity, Triangle Equities, the owner, developer and manager of commercial, residential and mixed-use properties, is now transforming the sustainable landscape. By embracing this emerging market, Triangle Equities’ expertise in creating “value-added” urban developments is ensuring the future potential for its tenants and community members. And the firm’s success in doing so is most clearly evident through such groundbreaking projects as Lighthouse Point, Triangle Plaza Hub, and Arverne East.
Caption
A new construction project consisting of approximately 62,000
Lighthouse Point will include: entertainment space; house approx. 100 units; this mixed residential and commercial project in the St. George district of Staten Island. Scheduled for completion in summer
George’s place in history through the restoration and stimula tion of the currently vacant United States Lighthouse Depot Complex, a federally registered National Historic Site.
accelerators; Open, outdoor lounge areas; Private dining rooms and shops within the historic, hill side vaults; A waterfront esplanade , featuring specialty attractions such
concerts;
cated on the site; A series of outdoor living area with unmatched views of ing the community to the waterfront.
At Triangle Plaza Hub in the Bronx, Tri angle Equities’ new construction of an cility slated for completion in December
and 149th Street. A joint venture between Triangle Eq uities and Goldman Sachs Urban Invest ment Group, the building will utilize brick, masonry and industrial building materials
cation. Designed by a project team includ
City of New York. Selected by the NYC Economic Development Corporation
ing neighborhood. It will also activate the street level fronted on 149th Street by maintaining street walls and utilizing glass facades to create an inviting pedes trian entrance, while ensuring transpar ency on the upper levels. “We’re excited to be making great progress in developing a
both the Bronxchester Urban Renewal Plan and the City’s South Bronx Initia tive, this project will provide a variety of community amenities including a campus for Metropolitan College of New York, a Fine Fare supermarket, which is being built in an underserved area as part of the City’s Food Retail Expansion to Support
provide essential amenities to a deserving area and, we believe, serve as a catalyst for the continued rejuvenation of the entire neighborhood,” Mr. Petracca says.
plaza located at the intersection of Bergen
a transit center for the Bronx, through
form an underutilized municipal parking lot in a generally underserved area into
which over 200,000 people pass daily. As such, the project will be developed in ac building standards, while also creating ap proximately 191 permanent jobs and 151 construction jobs. Further, the Fine Fare Supermarket will provide critically needed access to fresh food as part of New York City’s Food Retail Expansion to Support cent addition of Vistasite Eye Care to the Hub’s tenant roster will provide area
South Bronx, Bronx Borough President Ruben Diaz, Jr. believes that “this green facility will positively impact the South Bronx community providing residents with much needed access to both fresh produce, new job opportunities and high er education.”
Moving over to its sister borough of Queens, Triangle Equities is partnering with L+M Development Partners and The Bluestone Organization for the Master development of a groundbreaking 80+ acre resilient/sustainable com munity called Averne East. Selected by the NYC Department of Housing Rockaway Peninsula, it will include the development of approximately 1,200 residential units, approximately 150,000 SF of community retail and restau rants, a nature preserve and a boardwalk. The construction of this resiliency preserve is in direct response to Hurricane Sandy to ensure that the Rockaway
storms of this magnitude.
LIGHTHOUSE POINT,
CO O PERCARRY
F
hree years a go, JJ had just completed a 275,000SF packaging facility for Samsung in Dallas, TX,
T
in South Carolina, and a hotel in the heart of Manhattan. Along with her other projects for clients like JP Mor gan Chase, AIG, and Ralph Lauren, the recession that was already three from the recession, however, she was work from existing clients and forging ahead with a conservative strategy on
winning new assignments. “For the focused on who was spending money, who had money, and whether it was a few people,” JJ says. “We were also very fortunate that our clients were active in the marketplace and con tinued to appreciate the value they support them.” Still, JJ also knew that her firm needed to learn how to master the fledgling economy which not only meant smaller and fewer projects,
JJ recalls. As a traditional corporate general in nature. “We know a little
which we have no real experience,” she continues, “We set our sights on into.” One of those areas, and a natu ral extension to her corporate work, was the residential sector.
Leonardo DaVinci is quoted as saying ‘sim plicity is the ultimate sophistication,’ and, if there is a word that embraces JJ’s work, it is ‘simplicity.; Her ability to create a vernacular that is free from needless clutter and orna mentation, is honest and pure, and sleek yet elegant, is remarkable. As an artist with canvas and paint, she appears to apply brushstrokes only as needed to bring forth her vision from the bare white cloth. Labeling it ‘humanistic design,’ a style that resonates well with her resi
They’ve experienced sophisticated and elegant living in their own lives, and know what they want to achieve through my designs. It makes working with them very enjoyable since they know what I’m talking about, understand the reference because they’ve seen it or heard about it before, and are very decisive.” Prior to 2009 JJ says, “I don’t think we ever actually pursued a residential project. By the time we decided to pursue it in earnest, we had three. Now it seems
there is at least one or two residential projects on the boards all of the time.” Another sector that JJFD marketed to was landlord and property manager work. In tough times, building owners are working hard to growing sublease market, higher vacancies, and dwindling interest. Lobby improvements, ame all projects that seem gain more prominence in slow economies. JJ credits organizations like AREW, WPO, PWC, CORNET/SIG and magazines like “Top Women in Real Estate” with providing her the platform to network with other successful women in the industry. “It’s a tight knit group,” she says, “And I always feel like there’s a genuine interest in advancing relationships through events sponsored by these organizations that ultimately put her in a seat across from many landlords, brokers, and property managers. “For the most part, I have found that landlords are receptive to working
JJ Falk
A Special Edition from Sokol Media, Inc.
OCTOBER 2014