BUSINESS PREPARATION
STRATEGIC PLANNING It’s not just buzz words
Australian Business Advisory William Buck HAVING EMERGED FROM THE LOCKDOWNS and the complex trading conditions over the past two years, it is likely that business was thinking that the worst challenges were behind them. However, now instead of the lockdowns they are facing supply chain and labour force issues. Yet more hurdles to overcome on the path to success. How you prepare for challenges in your business will impact on how you overcome them. Even more important is how you prepare your team and your stakeholders for opportunities or adverse conditions. It is no secret that many businesses do not have a written business plan. It is common for business owners to focus on production and generating income and to put short to medium term planning on the back burner. This leads to reactive decision making and crisis management. There may be moments of brilliance where an idea or opportunity is seized upon and put into action, but the potential of the organisation is not reached as there is no underlying strategy to the business. Even if you think you have a plan, ask yourself these simple questions:
1. How old is the plan? 2. Is the plan written down and if so, where is it? 3. Do your staff and stakeholders know the plan? If you are unsure of any of these answers it is time to reset and review. A strategic plan will articulate your Vision for the business. It is like planting a flag on a hill and letting people know, “this is where we are going.” From there you develop strategies to implement the Vision and most importantly an Action plan to achieve it. The action plan forms the basis of your business plan.
Developing the Strategic Plan – Where to start?
Benjamin Manera believes William Buck can help your business develop or revise a strategic plan
36 WINTER 2022
Where to start with your plan depends on your business’s operating and ownership structure. If you have multiple owners or shareholders in your business, alignment is essential. An alignment exercise will review where you are in the business and how each stakeholder is feeling about areas such as finance, staff, clients, opportunities and succession. The exercise will highlight where you are aligned and importantly where opinions may differ. Success is contingent upon the alignment of the stakeholders.
If the Vision for the business is not supported by all key stakeholders, the plan will fail. Ensuring support is key and maintaining it is the challenge. Communication and listening to others’ points of view is essential to this process.
Developing the Plan Strategic planning is a process, not an event. It is dynamic and changes over time. It involves identifying where your business wants to be – the Vision – then you take stock of where it is now and from there you formulate actions to bridge the gap. The vision should be clear, concise, achievable, and visible from all directions. All areas of your business need to be considered to achieve the vision. This includes the staff, clients, processes, innovation, and the financial aspects of the business. It is important that your strategic planning should include action points to implement the vision. These action points are a kick-start to change. Change comes from articulating a clear vision, providing resources and incentives to achieve it, and supporting the process, even when it becomes challenging. Importantly, like any journey, the strategic plan should be flexible and if you take a wrong turn, you can reassess and reposition.
