Vani Rikhy Mehra

VP, Sales and Mobility, Euler Motors

Conversation Highlights

Our vehicles and technology along with our full stack proposition, made our customers comfortable with having electric three-wheelers as part of their delivery fleet

In the coming years, we are ready to deliver and make vehicle deployments in every nook and corner of the country, with our manufacturing ramp-up HiLoad EV has been designed uniquely for India, from India, and comes with six segment-first innovations in the three-wheeler commercial vehicle that are suited to deliver higher performance and longer life

What have been the crucial learnings from working with eCommerce and 3PL institutional customers?

Euler Motors’ vital learnings from working with eCommerce and 3PL institutional customers were their requirements for higher loading capabilities, capacity to ascent high inclination, understanding driver behavior, and driving patterns Our vehicles and technology along with our full stack proposition, made our customers comfortable with having electric three- wheelers as part of their delivery fleet

We have worked on a product to deliver the highest payload capacity and highest range, coupled with advanced technology that competes with all vehicles in the segment HiLoad provides superior performance and customer experience at par with ICEs in the segment, at lower TCOs and operating costs

Can you share details about your manufacturing process and any cutting-edge technology adopted by the company?

We are ramping up our manufacturing given the rise in demand and customer willingness towards an electric transition across spacesretail and institutional in every segment category

Our upcoming manufacturing facility will increase our vehicle-building capabilities to make 3000 vehicles a month We also want to manufacture 1,000 vehicles per month by March 2023, from about 100 vehicles a month at the moment For our liquid-cooled battery pack technology, we will also set up a semiautomated battery line

Can you tell us about Euler Motors’ first product ‘HiLoad’ in detail?

We entered the commercial segment with HiLoad EV, a cargo three-wheeler with one of the highest Payload Capacities in the segment The HiLoad EV beats all its competitors with ICE vehicles in terms of performance. The HiLoad‘s battery pack also comes with an inbuilt thermal management system and liquid cooling technology that allows vehicles to run efficiently on any gradient and withstand ambient temperatures.

What are the USPs of HiLoad to ensure customer peace of mind/higher earnability?

HiLoad EV has been designed uniquely for India, from India, and comes with six segmentfirst innovations in the three-wheeler commercial vehicle that are suited to deliver higher performance and longer life India’s most powerful vehicle in the three-wheeler cargo category, the HiLoad EV boasts the highest payload capacity of 688 Kg, the highest battery power of 12 96 kWh, and a certified range of 170 KM on a single charge.

The battery pack of HiLoad comes with an inbuilt thermal management system and liquid cooling technology that allows the vehicle to run efficiently on any gradient and withstand ambient temperatures thus offering a longlasting battery life The IP67-certified battery of the vehicle ensures high-end performance and efficient operations in waterlogging scenarios as well Further, the vehicle is equipped with advanced telematics and software assistance for fleet tracking, battery monitoring, and realtime charging, making it one of the most advanced and high-powered EVs in India right now

What is your go-to strategy for the highly competitive and price-sensitive commercial EV 3-wheeler market?

There is demand and customer willingness towards an electric transition across spacesretail and institutional in every segment category To drive the industry forward, it is important to have the right product at the right value and at the right time will be vital

We have worked closely with E-commerce companies to give them a vehicle that will fulfill their business needs We are now focused on taking the vehicle to retail customers across use cases We are rapidly expanding our retail network, with retail showrooms live in NCR already We are looking to expand our retail footprint aggressively in regions beyond NCR now We plan to expand our footprint in 12 new markets including delivery hubs like Bangalore, Chennai, Chandigarh, Jaipur, Hyderabad, and Kolkata, among others in the coming year

The ever-expanding demand now is pushing the industry towards efficient mass production, and market rollout to achieve economies of scale In the coming years, we are ready to deliver and make vehicle deployments in every nook and corner of the country, with our manufacturing ramp-up