2 minute read
Chandan Mundhra
Founder & C E O, Savë Electric Vehicles
Conversation Highlights
User centric design and customisation of vehicles as per the customer's need is the value addition which is extremely rare in this segment and has been our unique proposition
With the surge of home deliveries in businesses and urbanization, the goods as well as passenger vehicles will be in demand to meet the last-mile logistics gap and it will open a market for thousands of new vehicles
Encouraging PSUs banks for end user financing can accelerate the pace of adoption multi fold
How has Save Electric Vehicles’ journey been so far? What makes it stands apart in the growing competitive Market?
The journey has been exhilarating and electrifying so far What started as a market research back in 2013-14 has grown up into a full fledged business and have been able to serve thousands of customers in the process of our evolution, is what fuels our enthusiasm
User centric design and customisation of vehicles as per the customer's need is the value addition which is extremely rare in this segment and has been our unique proposition
How you will evaluate the market acceptance so far? What are the key factors for the anticipated market growth?
Market acceptance is excellent so far Any product or service which provides economical as well as utility value to the customer is bound to succeed. EVs offer both, right positioning and building the right product market fit is important In my opinion, key factors of growth will be advancement in battery tech and end user financing
As a manufacturer, which segment/ segments do you see more traction and why?
We are majorly focused on last-mile logistic segment using our 3 Wheeler and there is a vast potential With the surge of home deliveries in businesses and urbanization, the goods as well as passenger vehicles will be in demand to meet the last-mile logistics gap and it will open a market for thousands of new vehicles Also, stricter measures are being taken by various Govt bodies to phase out old vehicles in this segment whose gap will also be have to be filled
What is your take on current policies towards the EV segment? What more could be done?
Government is very aggressively pursuing the goal of electrification of vehicles and I appreciate it Encouraging PSUs banks for end user financing can accelerate the pace of adoption multi fold
In terms of ease of doing business, how would you describe your business journey in India?
Digitisation has definitely eased the process of doing business in India and bought transparency into the system But our industry is impacted by the indirect taxation structure and it burdens the OEMs with a working capital stress due to inverted duty structure While a lot of consideration has been put into the consumer front, producers/manufacturer's convenience seems to be neglected
What target has Save Electric set for itself as an enabler of clean transport in India?
Firstly, we are working towards building our capacity and increasing production volumes Along with, efforts are being made towards switching to clean and green sources of raw materials to power in order to make the entire ecosystem green This inclusive approach can only help us achieve our SDG goals