Business Reasons for Fairtrade

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bout the a t n irly important a fa rt g o in d p a tr m i is y s h i W Why do you su What pport Fairtrade ? e s u u o y e c ato s you? u d o a r b p u si r n u e o ss ? , s d o o d quality g usinesses model— b o o of g rt a e p u ’s l It a v I can set myself We t i apart from oth n o urce of the food y so l e e r th g s in r e ow e kn m r o businesses—it cust s e is an UPS – m o arantee the c gu e n c ca u e w d s o n r ea p m re wingunique selling point Know whe o n k , r e tt e quality even b t a h It t ’s from, and e a r d emonstration of helps ensu r e quality— c u d o r p th the a t ’s w h y . s w e use it in First We work with th our need e producers, it C la they meet ss ! y l p p is u in s our interest for r a reliable o them to be f k o o l e W a b le e r to u t d o u m f ore than surviv n the e now, and i but to prosper, to be able to invest in their community , Fairtrade is a badge of quality - care about their environm ent and busine ss m the producer, the producer will be able to eans they will be a good supplier for m afford to care about the quality! any years to co me

www.solihull.gov.uk/fairtrade


Why use a Fairt rade or other m ark? Quick identific ation Your business is instantly assoc iated with a brand id entify; consum ers like brands, esp ecially aspirati onal! there in the e b s er li p p su y Will m ally trade? ic h et ’t n o d I if future here both w ip sh n o ti la re Building a onsumers c d n a ss e n si u b producers, ility of win ‌. Sustainab products, of ty li a u q s, ie it commun oney. real value for m

ss need to do? e n i s u b s e o d What , associate it n o ti a r i p s a n ea Make Fairtrad ste , desire! ta , ty li a u q with the norm, t i e k a m , y a d Make it every unsaleable . s e c ti c a r p e v ti make exploita efits to all!! n e b e th t h g Highli e now, but th t u o b a ll a not Recognise its the future! What does it say about how I do business?

Trustworthy, fair , leader, innovati ve! Far sighted , forw ard thinking, not in it for the quick b uck

Would I expect my family to go without healthcare , education and 3 meals Concerned with quality, eth ics and a day to make my business profitable , the product. no I wouldn't , so why would I expect another family to do so! www.solihull.gov.uk/fairtrade


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