Fairtrade Fortnight 2016 All content available at the Linkedin group http://tiny.cc/solihullnec1003
Solihull Today • https://www.youtube.com/watch?v=8BppGHgsrQ
What is Fairtrade? A mark stating various criteria have been met An assurance that the producer has been paid “fairly”. Through A producer premium – to use to invest in healthcare, education, product, their future
So what? Niceties arguments? • • • •
We should trade fairly – avoid exploitation Obligation to producers and suppliers? Poverty eradication Insert pictures of happy children in school, happy farmers producing chocolate… (I’ll spare you them!)
So what? Real world arguments?* • • • • •
Reflection on how you do business? Mark of quality? Interest in your product? Competitive advantage? However small? Is your competitor using it?
* Naïve? Many big companies are buying in for a variety of reasons?
First Step? • Fairtrade Workplace Pledge • Use tea/coffee/sugar in meetings/tea breaks • Variety off all – and can buy in bulk.
Before a first step • Join the Solihull Fairtrade Linkedin Group? • www.facebook.com/solihullfairtrade/ • Twitter @solihullftrade • Keep in touch, get involved?