Style Guide
Brand Identity
Fronana is a family owned business dedicated to making the world a better place, one frozen banana at a time. Our delicious, novelty product offers a memorable experience to our guests. Nestled in the heart of the Santa Monica Pier in California, Fronana is the perfect location to indulge in a fresh and frozen treat after playing hard on the beach, or just out enjoying the lovely California weather. Because Family is so important to the brand, Fronana demands a quality product accompanied by an affordable price for its customers. All ingredients are fresh and of the highest quality, made to order exactly to your liking. Most importantly it is a treat that the whole family can agree on.
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Logo
Logo Fronana logo includes three (3) bananas at the top of the logo, representing the three siblings who established the company. The actual word mark of Fronana is an original typeface created exclusively for the Fronana brand and should only be used in the logo. Following the word mark, Frozen Bananas are displayed.
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Logo Examples
Main Full Color Logo
Logo Patch
This logo should be displayed as the first solution to any branding needing a full color logo on a light background.
This logo should be displayed as the first solution to any branding needing a full color logo on a dark background. (blue box excluded).
One Color Dark Logo
One Color Light Logo
This logo should be displayed on any branding that may require only one color on a light background. *Black is allowed only in situations where it is necessary.
This logo should be displayed on any branding that may require only one color on a dark background. (blue box excluded).
Note: Do not stretch, deform, or change logo in any way other than what has previously been constituted.
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Color Palette
CMYK: 2-6-99-0
CMYK: 100-93-0-0
Primary Colors
CMYK: 100-100-100-100
Secondary Colors
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CMYK: 0-0-0-0
CMYK: 2-6-58-0
Typefaces
Gotham AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+
Gotham should be used as the main typeface in all publication and branding collateral. All weights may be used, but Gotham Book should be used for the majority.
Poetsen One
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+
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Poetsen One should only be used on name tag IDs, or headings for the menu, and Poster advertisements. Any other use is prohibited.
Designed by Steve Oliver