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edited & designed by Sol Moon typeface by Zuzana Licko Typography I, Fall 2010
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contents
Intro The Anatomy of Mrs Eaves The Story Behind Mrs Eaves Zuzana Licko and Emigre Type Talk with Zuzana Licko
Mrs
Eaves
Intro M
Q G
rs Eaves is a transitional serif typeface
designed by Z uzana L icko in 1996, and licensed by Emigre,a type foundry run by Licko and her husband Rudy VanderLans. Mrs Eaves is a revival of the types of English printer and punchcutter John Baskerville, and is related to contemporary Baskerville typefaces.
8 Mrs Eaves
W
Like Baskerville, Mrs Eaves has a near vertical stress, departing from the old style model. Identifying characters, similar to Baskerville’s types, are the lowercase g with its open lower counter and swash-like ear. Both the roman and italic uppercase Q have a flowing swash-like tail. The uppercase C has serifs at top and bottom; there is no serif at the apex of the central junction in uppercase W; and the uppercase G has a sharp spur suggesting a vestigial serif.
Mrs Eaves typeface family includes roman, italic, petite capitals, small capitals, bold, and roman and italic ligatures. Ligatures in all variants of Mrs Eaves include the standard fi, ffi, and fl ligatures, and resurrect the classic eighteenth century ct and st ligatures. A Just Ligatures variant, available in roman and italic, contain a vast array of new ligatures, many incorporating intertwined and swash characters.
9 Mrs Eaves
C
Q
G
v T he A natomy Mrs Eaves
of
v T he S tory B ehind Mrs Eaves
The selection of the name Mrs Eaves reveals an interesting story. This typeface is named after Sarah Eaves, the woman who became John Baskerville’s wife. As Baskerville was setting up his printing and type business, Mrs. Eaves moved in with him as a live-in housekeeper, eventually becoming his wife after the death of her first husband, Mr. Eaves. like the widows of Caslon, Bodoni, and the daughters of Fournier, Sarah similarly completed the printing of the unfinished volumes that John Baskerville left upon his death. Selection of the name Mrs Eaves honors one of the forgotten women in the history of typography.
10 Mrs Eaves
“
Selection of the name Mrs Eaves honors one of the forgotten women in the history of typography.
”
ø˚¡ª 11 Mrs Eaves
Q
Zuzana Licko is an American typeface
designer who emigrated to the U.S. from Bratislava, Czechoslovakia. She graduated with a degree in Graphic Communications from the University of California at Berkeley in 1984. She is also the co-founder of Emigre, together with her husband Rudy VanderLans.
v Z uzana L icko and E migre
E
migre was founded in 1984 and garnered much critical acclaim when it began to incorporate Licko’s digital typeface designs created with the first generation of the Macintosh computer. This exposure of her typefaces in Emigre magazine led to the manufacture of Emigre Fonts, which Emigre now distributes as software, worldwide.
12 Mrs Eaves
Licko’s revival is less academic than some, basing as many of its details on contemporary methods of reproduction: the flatness of offset lithography in comparison to letterpress printing, and the resolution of set devices, and on-screen display.
13 Mrs Eaves
The overall stroke weight of Mrs Eaves is considerably heavier than most other revivals, countering the often anemic reproduction of smaller point sizes in other digital revivals of Baskerville, and restoring some of the feeling of letterpress printing’s unpredictability.
Aa Dd Ff Gg Hh Kk Ll Mm Qq Rr Ww Zz 30 pt Roman
Aa Dd Ff Gg Hh Kk Ll Mm Qq Rr Ww Zz A a Dd Ff G g H h K k L l M m Q q R r Ww Z z 14 pt
bold
14 Mrs Eaves
24 pt Italic
Licko Says...
“I think Mrs Eaves was a mix of just enough tradition with an updated twist. It’s familiar enough to be friendly, yet different enough to be interesting. Due to its relatively wide proportions, as compared with the original Baskerville, it’s useful for giving presence to small amounts of text such as poetry, or for elegant headlines and for use in print ads. It makes the reader slow down a bit and contemplate the message.”
v Type Talk with Z uzana L icko
15 Mrs Eaves
“ The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.�
16 Mrs Eaves
“You read best what you read most” — Zuzana Licko
17 17 M Mrrss EEaavveess
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