Date: September 27, 2018
To: Executive Management Team of Porttron Inc.
From:Ashley Young, Marketing Assistant
Subject: Marketing for “Media Popup” Breakdown
The purpose for this memo is to inform you what I have used to determine a potential market for the “Media Popup”. I’ll discuss what type of market to be used, that bases for segmenting the market and segmentation descriptors accompanied with my rationale, describe the target market applied, and identify the marketing mix.
A consumer market “sells products to individual consumers and households who purchase for their own consumption” (Brauner, R). With that being stated, “Media Popup” would be marketed towards the gaming community.
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