Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.
The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability.Geoffrey B Small, he says he hates it (marketing), just believes in good old fashioned honesty and integrity when promoting his clothing line.
He claims that he understands hiscustomers’ needs and wants and he strives towards meeting those goals. As Small mentions, theidea is to give the customer something that they need and something that they need so badly thatthey are willing enough to pay for it.
There are four competing philosophies that influence therole of marketing and marketing activities within an organization strongly. They are:
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