Introduction
After acquiring a packaged ice company, this company is in need of a marketing strategy that will include sale of its product to, not only industries, but individual consumers. Here is the laid out marketing strategy for this company.
Marketing Penetration Strategy
With a marketing penetration strategy, this company will want to continue to sell their packaged ice in the same market but with the increase of sales. To accomplish this, the company will need to consider the following:
Lowering the price to entice customers to purchase more and bring in new customers from competitors.
Increase promotion efforts to broaden awareness. (Joseph)
Add distribution channels to increase the chance of getting the product into the customer’s hands.
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