MT450 Marketing Management Unit 6 December 21, 2015
One of the largest companies to distribute fresh fruit, gift baskets and many other treats is Edible Arrangements, they are located in many if not all states across the country with more than thirteen hundred locations and more than eighty percent with brand awareness in the gifts category.
Edible Arrangements is a company which is growing largely in the market and is looking to aspire entrepreneurs. “Brand equity is a set of assets and liabilities linked to a brand’s name and symbol that adds to or subtracts from the value provided by a product or service to a firm or a firm’s customers” (Dhar and Ravi, 2013).
With its many years of faithful service edible arrangements has created loyalty within its brand, quality of service ratings, and many other https://www.solvedcollegepapers.com/product/mt-450-marketing-manage
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