Marketing Strategy MT 450 – Marketing Management June 14, 2016 Kathryn Kelly
Good afternoon everyone, over the years our company, Global Ice has been very successful selling ice in bulk to our industrial users. Today, with theacquisition of Arctic Glacier Premium Ice that sells packaged ice to consumers, we have opened new doors of opportunity for us.
We need to focus on creating a market penetration strategy to help inform our current customers that we have a new line of products to offer them. Next, we need to work on market development strategy on how to find our target customers that have not had an opportunity to purchase our products.
And finally, we need to come up with a value proposition that will keep our customers comingback to buy from us along with acquiring our https://www.solvedcollegepapers.com/product/mt-450-unit-1-marketing
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