Edible Arrangements is one of the biggest companies in fresh fruit bouquets, gifts, and treats. They are a company that is looking to aspire and seasoned entrepreneurs to capitalize on a growing market.
It counts with more than 1,300 locations around the world, and with an 82% total Brand awareness in the Gift Category“Brand equity is a set of assets (and liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to afirm or that firm’s customers” (Dhar and Ravi, 2013).
Edible arrangements have created brand loyalty, brand awareness, perceived quality, brand associations, and other brand assets with their products.The first dimension of brand equity is the strongest measure of brands value. Edible arrangements had showed this by repeated https://www.solvedcollegepapers.com/product/mt-450-assignment-6
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