In order to bring in a new product to Edible Arrangements, we need to do some Marketing research. The first thing we should do is speak with our sales team and see what Information they are gathering from their calls about our products and our competitor’s Products.
The next step would be to look at trade publications and general business publications.Then maybe to look in on some internet discussion groups to see what they are saying about ourCompany and our competitor. Then I would gather a focus group together to discuss the best Ideas for new products and the best ways to introduce then to the public.
Define the problem
There is one important question that needs to be asked, but is usually overlooked. The Question is, Does your customer know they have a problem? (Reese, 2013)
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