Action Program
This action program includes the frequency and duration of the communication plans, which the business chooses to interact with customers to motivate them to purchase products or services. Successful marketing communications plans include certain foundational elements that can be tailored to the business and specific goals.
These elements contain promotional initiatives to strengthen and expand company presence in the healthcare device market. Promotions include joint participation in health trade shows, seminars, workshops, conventions, and business meetings with buyers and clients.
According to Wellness Proposals (2012) “Health Promotion initiatives comes in many different forms, but the main purpose is to encourage individuals to take preventive measures to avert the onset or worsening of an illness or disease and to adopt healthier lifestyles,” (Health https://www.solvedcollegepapers.com/product/mt-450-marketing-comm
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