Think of Wal-Mart, Dunkin Donuts, Starbucks, and Wal-Greens. Pick one of these businesses and assess their customer relationship management (CRM) strategy. How does the business measure quality? How does the business measure customer satisfaction? What do you think the business can do in order to improve their CRM strategy?
Wal-Mart has been deemed the world’s largest discount department store by revenue and are going in the right direction to keep up with the mobile and online competition.
They have been number 1 for a long time but it is hard to compete with the presence of websites like amazon. They have a special way of reaching their customers to gain CRM.
They are literally in almost every city in every town across the united states staying open 24 hours a day with friendly door greeters and self-https://www.solvedcollegepapers.com/product/cis-105-week-9-discussion
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