Companies that wish to stay competitive must find ways to retain and attract new customers. Golf is a popular sport in America and throughout the country players can find public and private course.
Public courses often attract casual players that only seek playing on few occasions where private courses seek memberships and tend to offer better courses and amenitiesto its members.
The NCR County Club prided itself on being “an award winning, championship-hosting course on the PGA tour” (Cooper & Schindler, 2014, p.1). This popularity was enough to attract new members but recently the club has found that it’s membership is declining and is searching for ways to change this.
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