1. Map the research design used by Donato’s for new product development.
The case indicates that Donatos has monitored different sources, such as the syndicated data, NPD Eating Trends, which provides indications of changes in eating habits.
They have also garnered feedback from comments customers send via e-mail from their Website, in addition tothe WASSUP meetings held on a monthly basis, where employees were asked to provide feedback on existing social and cultural trends.
These steps then establish the exploratory stages of their research. Through this stage, Donatos was able to discover that there was an existing interest in low-carb eating plans.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
Chapter 5, Exhibit 5-8: Formulating the Research Question, can be used as a guide. Donatos maysuggest the following
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