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Southwest Airlines is a major airline carrier in the United states. It is headquartered in Dallas, Texas and is billed as the world’s largest low-cost carrier.
The airline was established in 1967 by Herb Kelleher as Air Southwest Co., and then adopted its current name, Southwest Airlines Co., in 1971.
At that time, SW was operating as in intrastate airline wholly inside the state of Texas. The airline has more than 57,000 employees and operates more than 4,000 departures per day during peak season. As of 2018, SW Airlines has more than $21 billion in annual revenue.
Mission and Vision Statements
“The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. “(Southwest Airlines Co., 2016).
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