Southwest Airlines Southern New Hampshire University OL-215
Abstract
In this paper, we will be reviewing an introduction and profile of a successful company: Southwest Airlines. This analysis will include the history and background of the company, fundamental principles of management, mission and statements, a profile of the successful company.
This profile will include: mission and vision, strategic management plan, organizational culture, decision making, principles of ethics, and human resources.
History of the Company
Southwest Airlines (SWA) is based out of Dallas and was founded in 1967 by Rollin King and Herb Kelleher (“Southwest Co”).
“The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (“Purpose, Vision, Values, and Mission”
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