Study Unit Marketing and Sales
Contributing Reviewers Liz Jackson, Bev White, andDaren C. Bloomquist
In the following pages, you’ll learn about the importance of marketing to the hospitality industry.
When you complete this study unit, you’ll beable to
• Define marketing
• List the four Ps of marketing
• List four common methods of market segmentation
• Define and discuss target marketing
• Describe the five stages of the marketing cycle
• Explain how market research fits into each stage of themarketing cycle
• Describe the five stages of the customer-buying process
• Explain how research and marketing relate to thecustomer-buying process
• List examples of how the Internet is affecting the hospi-tality industry
• List common methods for determining a promotionbudget
• Discuss factors that are included in a product
https://www.solvedcollegepapers.com/product/psychology-s06v-marketing
https://www.solvedcollegepapers.com/product/psychology-s06v-lesson-6-and-7
