Profile of a Struggling Company: Toyota Lydia Hodgson Southern New Hampshire University
For final project two, I have decided to investigate Toyota. The company is struggling with recovering its image after several failed mechanical issues, and subsequent public relations failures.
Toyota had an initial recall of floor mats in 2009, however, the company went on that same year to recall 3.4 million more vehicles in three separate recalls, for a total of 7 million.
There were several issues: potentially sticky gas pedals, pedal entrapment and software glitches that affected braking on some models. (Cole, 2011)Toyota’s current management planning practices prohibit the organization’s ability to optimally function.
In an effort to expand and gain control of the market quickly, Toyota broke its common practice and shifted its US operations over several https://www.solvedcollegepapers.com/product/ol-215-ol215-ol-215-pta
https://www.solvedcollegepapers.com/product/ol-215-ol215-ol-215-joge
