Volkswagen Group Staci M. Jones Professor Matthew Keogh Champlain College
Author NoteThis deliverable was prepared in response to the Week 7, Individual Assignment, VolkswagenGroup, MBA521: Information for Decision Making, Business Analysis & Performance Measurement, Fall 2016
Abstract
The Volkswagen (VW) Group was founded in 1937 in Wolfsburg, Germany with an initial plan to manufacture inexpensive automobiles (Pirani & Su).
This paper will examine the global landscape of the automobile industry and how the VW Group evolved over the years. VW’s Strategy 2018 will be defined and I propose how I would successfully leverage big data (if I were the head of the Automotive Division) to achieve VW’s Strategy 2018.
Big data refers to datasets whose size is beyond the ability of typical software tools to capture, store, manage, and analyze (Manyika, J., et al, https://www.solvedcollegepapers.com/product/mba-521-mba521-mba-521-wvl
https://www.solvedcollegepapers.com/product/mba-521-mba521-mba-521-w34
