April 1, 2020 Champlain College MSEL 520
Why
Old Navy makes clothing for everyone in the family. They do this by trying to offer fashionable clothing at low costs to accommodate every family while hosting 40% off sales regularly. I struggled to find the “why”. Why do they sell clothing to everyone in the family?
After rephrasing this question in Google ten times, the best I can come up with is that they market to everyone to maximize their potential income. That’s when I decided to dig deeper. I discovered that the company wants to be there for all families in America.
They care about their customers and the affordability of their product. Without compromising the fashion quality, the company still wanted to provide clothing for all families. Recently, Old Navy decidedto break away from the mother company, Gap, to fulfill their own brand.
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