Abstract
The purpose of this document is to analyze the case study “The Globalization of CEMEX’. Need to do research on the material provided through course and other external sources to answer question lie how Cement industries have been benefited by Globalization. Also, need to provide recommendation to CEMEX on global strategy.
Cementos Hidalgo cement plant was first opened in 1906 with capacity less than 5,000 tons peryear, in Northern Mexico, near Monterrey.
In 1931, it was merged with Cementos PortlandMonterrey, to form Cementos Mexicanos, which later renamed CEMEX. (Globalization ofCEMEX, page no. 5) Cement plays an important role in terms of economic and social relevance since it is fundamentalto build and improve infrastructure.
(Rodrigues, 2010) Cement demand is depends on manyfactors like growth in economy,
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