Social networks and Cyberjournalism • Som à Letra: A case study
Introduction • Have you already found a cultural cyberjournal that not only informs, but also teaches you? Well you have Som à Letra , a digital media , where the reader is always the main character.
Social Network • " • Facebook
Facebook importance at Som Ă Letra`s brand development
Blogger Visits
Som Ă letra`s evolution
Interactions with public
Som Ă Letra`s difference -Development
of specific content to the internet
-Specific articles each day -Always direct and closer to the readers
Portuguese cyberjournalism -Some problems on cyberjournalism development - Different steps throughout the years
New challenge to cyberjournalism? • Social Networks • Increasing readers participation
How to build a business model to cyberjournalism • Finding the correct people / companies to start negotiations • Choose a specific public and work on it • Advertising
Conclusion • It´s really important to define an independent business model to cyberjournalism • Work hard on social networks • Talk with readers
Som à Letra Next Steps • Building a temporary website • Help from webdesigners • Start studying advertising