SOME OF MY WORK.
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CONTENTS Hammersmith Apollo.........1 Deadly sins clothing........7 Bookmaking.....13 V&A Hoarding......17 Select Tv Ident.......21 Blk Water Concept........27 Heinz Salad Cream .......31
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HAMMERSMITH APOLLO
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BRIEF
Rebrand the hammersmith apollo London entertainment venue.
CLIENT
Hammersmith Apollo London.
OVERVIEW
With the 21st century rapidly developing and entertainment experiences increasingly changing, this brief was all about bring the Hammersmith Apollo entertainment experience into the 21st century, using the ever growing inventions of technology through human and tech interaction.
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APOLLO PROMOTIONAL POSTER.
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APOLLO TICKET FUNCTION POSTER.
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Apollo Promotional Advertising.
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DEADLY SINS CLOTHING
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BRIEF
Produce a range of point of sale material, to promote the launch of the spring/summer 2013 range.
CLIENT
Deadly Sins clothing.
OVERVIEW
Deadly sins is a UK Clothing brand, comfortably established in the clothing sector, and represented by some of the industries highly respected and up and coming stars to date. The aim is produce a series of point of sales promotional material to showcase the release of Deadly sins SS13 range.
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SS13 style code catalogue/poster.
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Web presence layout for Deadly Sins Clothing.
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DEADLY SINS CLOTHING LOOKBOOK.
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Magazine double page spread layout for mens fashion magazine PAUSE.
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BOOKMAKING
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BRIEF
Design a Two part book based on the theme ‘ point ’ .
CLIENT
WeLoveYourBooks
OVERVIEW
My creative challenge was to create two exhibits for an experimental (online) book exhibition based on any word linking to the theme ‘ point ‘. In this design situation the term ’ book “ can be expressed loosely and gave me the option unconventional design and creative freedom.
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Book 1 (zig zag posters) book 2 (square booklet).
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V&A HOARDING
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BRIEF
Design a hoarding for the V&A’s Exhibition Road redevelopment project.
CLIENT V&A.
OVERVIEW
Redevelopment of the V&A’s west side underground gallery, will begin in 2013 and open to general public in 2016, the purpose of the hoarding will be to shield building works in progress but most importantly inspire the public, and inform the public about the redevelopment. The idea behind this piece is architectural development it will visually communicate the essence of building materials in a beautiful and elegant manner. the past present and future of the V&A and it’s architecture.
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RAW ELEGANCE PROJECT Begin the experience. V&A wants you to embark on a journey with them in the Unearthing of raw essence and beauty that hides behind and creates the V&A walls. A journey through the creations of the past and innovations of the future. This project is all about encouraging an architectural perspective of the V&A and influencing the Perception of beauty and form, through a collection of raw materials/ elements used to build a hugely prestigious museum like the V&A over hundreds of decades and Embracing them in a beautiful form.
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SELECT TV IDENT
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BRIEF
Design a brand identity for a new Tv Channel called ‘ SELECT TV ’. Apply created identity design into a series of short idents .
CLIENT
SELECT TV.
OVERVIEW
Prdouce a collection of on screen comprehensive presentations, mainly identifying the ‘ brand ’ channel. These will work in the style of a series of short ‘ brand ’ idents. Including 1x generic station ident and 4x themed channel idents. SELECT Nature&Science SELECT Sports SELECT Arts SELECT Movies generally promoting continuity between programs and commercials.
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This is my story board for the main generic logo, where i have the camera pan around the image as the thick lines rotate randomly, as if to imitate an instrument. this is one of a few quick ideas for my main ident.
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Motion graphics Select ‘Art’ ident screenshots.
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Motion graphics Select ‘Art’ ident screenshots.
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BLK WATER CONCEPT
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BRIEF
Design a Concept space to promote a new brand of water. at central London’s department store Selfridges.
CLIENT
BLK WATER, SELFRIDGES&CO.
OVERVIEW
This creative mission was to design a concept space for a new upcoming brand at the SELFRIDGES department store. this concept should also be extended to promotional design to gain people awareness.
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Selfridges Concept window design.
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YCN HEINZ SALAD CREAM
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BRIEF
YCN Heinz salad cream are looking for a new way to encourage and reengage young 18-29 year old’s, to start eating salad cream with their favourite foods again.
CLIENT
Heinz Salad Cream.
OVERVIEW
My main focus for this brief was to find a way, of recreating the idea of a new excited, upbeat, quirky brand. With heinz describing its USP to be, the only sauce of its kind to give this “unique zing” taste, predominantly the concept for this campaign, was to portray the ‘zing’ expression through exaggeration of what ‘zing’ would look like through human facial expressions, creating a type of humour, though the play on word of ‘zing’.
Campaign logo design.
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Food campaign poster.
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‘ ZING ’ Advertising campaign posters.
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‘ ZING ’ Campaign promotional packaging.
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‘ ZING ’ campaign posters.
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THANK YOU HOPE TO HEAR FROM YOU SOON.
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SOLANGE GARCIA GRAPHIC / CONCEPT DESIGNER +44(078) 5387 4020 SOLANGE_GARCIA@HOTMAIL.CO.UK WWW.SOMUCHMOREDESIGNS.CO.UK
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