Global Customer Journey Analytics Market Research Report by Forecast to 2023
Global Customer Journey Analytics Market Research Report by Forecast to 2023
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Copyright Š 2017 Market Research Future.
Global Customer Journey Analytics Market Research Report by Forecast to 2023
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Copyright © 2017 Market Research Future.
Global Customer Journey Analytics Market Research Report by Forecast to 2023
Summary With increased digitization worldwide the need for sophisticated analytical tools continue to rise. This is benefiting the global customer journey analytics market. As per the report published by Market Research Future (MRFR), the global customer journey analytics market is poised to exhibit 20% CAGR between 2017 and 2023. In addition, the market is projected to surpass a valuation of USD 14 bn by the end of the assessment period.
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Global Customer Journey Analytics Market Research Report by Forecast to 2023
Major Key Players: •
Acxiom
•
Adobe Systems
•
Salesforce
•
IBM
•
Nice Systems
•
Verint Systems
•
SAP
•
Pointillist
•
Clickfox
•
Quadient
Segmentation: MRFR’s report includes detailed segmental analysis of the market based on deployment model, application, interaction type, end-user, organization size and region.
On the basis of deployment, the market has been segmented into cloud and on-premises. Based on application, campaign management, customer journey mapping and visualization, customer attrition analysis, customer behavioral analysis product management, brand management and others. The
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Global Customer Journey Analytics Market Research Report by Forecast to 2023 customer attrition analysis segment is expected to remain highly attractive during the assessment period. On the basis of interaction type the market has been segmented into social media, email, call center, branch/store, mobile, web and others. Based on organization size, the market has been segmented into large enterprises and small and medium-sized enterprises (SMEs). On the basis of end-user, the market has been segmented into telecommunications and IT, banking, financial services, and insurance (BFSI), healthcare, automotive and transportation, media and entertainment, government and defense, retail and eCommerce, travel and hospitality and other (real estate and education).
Regional Analysis: On the basis of region, the market has been segmented into Asia Pacific, Europe, North America and rest of the world. A special mention to countries such as the U.S., Canada, Mexico, the U.K., France, Germany, Japan, China and India. These countries are expected to make significant contribution to the market during the forecast period. North America is expected to remain the standout market for customer journey analytics over 2023. Faster adoption and favourable infrastructure are two important factors supporting the market growth in North America. The market is Asia Pacific (APAC) is also expected to exhibit an impressive growth during the assessment period. Industrial boom in countries such as China and India has reflecting favourably on the market in APAC. Development of data centers in these countries is driving the need for customer journey analytics. Moreover, increased internet penetration coupled with the growing number of smartphone users is also influencing the region’s market.
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Copyright Š 2017 Market Research Future.
Global Customer Journey Analytics Market Research Report by Forecast to 2023
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Copyright Š 2017 Market Research Future.