Global Database Management Platform Market Research Report by Forecast to 2023 Global Database Management Platform Market Research Report by Forecast to 2023
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Global Database Management Platform Market Research Report by Forecast to 2023
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Global Database Management Platform Market Research Report by Forecast to 2023
Summary The huge data amassed by various platforms has the potential to give birth to new insights which can play a huge role in the global economy. Database management platforms (DMP) are software with the potential to collect data from data stores, social networks, customer relationship management (CRM), web, and mobile applications for thorough analysis.
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Global Database Management Platform Market Research Report by Forecast to 2023
Major Key Players: •
Oracle Corporation (U.S.)
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KBM Group LLC (U.S.)
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Rocket Fuel, Inc. (U.S.)
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Salesforce Inc.(U.S.)
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Lotame Solutions Inc. (U.S.)
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Turn Inc. (U.S.)
Segmentation: •
By data type, it is segmented into first party data, second party data, and third party data. The first party data segment is expected to retain the topmost position in the global market due to the data containing the relationship between customers and brands. It had reached a valuation of USD 526.30 million in 2017. On the other hand, the third party data segment can exhibit a high growth rate (17.76%) over the forecast period due to cookies and other software able to register information of customers pertaining to likes, dislikes, and other metrics useful for predicting their behavior.
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By end-user, it is segmented into publishers, marketers, and Ad agencies. The Ad agencies segment is predicted to be the biggest due to the high need for customer insights for launching targeted marketing campaigns. It had touched a valuation of USD 530.59 million in 2017. On the other hand, the publishers segment can accrue revenues at 16.36% CAGR during the forecast period.
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Global Database Management Platform Market Research Report by Forecast to 2023 •
Regional Analysis: Geography-wise, the global database management platform market covers Asia Pacific (APAC), North America, Europe, and Rest-of-the-World (RoW). North America accounted for the largest market share due to adoption and implementation of DMP due to rising Internet usage and shift to online platforms by customers. The advances in technology are boosting the production of connected devices which can fuel the database management platform market till 2023.
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Copyright Š 2017 Market Research Future.
Global Database Management Platform Market Research Report by Forecast to 2023
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Copyright Š 2017 Market Research Future.