Global Proximity Marketing Market Research Report by Forecast to 2023
Global Proximity Marketing Market Research Report by Forecast to 2023
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Global Proximity Marketing Market Research Report by Forecast to 2023
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Global Proximity Marketing Market Research Report by Forecast to 2023
Summary Growing market of e-commerce sector and rise in digitization is boosting the proximity marketing market. By hardware segment, sensors and RFID tags is witnessing highest market share. According to the study, rising demand for technologically driven retail stores is fueling the proximity marketing market. The Proximity Marketing Market is expected to gain considerable market share in BLE beacon and GPS geofencing. Geo-fencing marketing and sales channels provide customers with an interactive and highly personalized experience that boost the sales of online shopping is one of the prime factors driving market growth. According to the study, advanced used of location based marketing in retail sector is fueling the market. The emerging technology such as cloud computing, IOT and analytical tools is fuelling the proximity marketing market.
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Global Proximity Marketing Market Research Report by Forecast to 2023
Major Key Players:
Apple Inc. (U.S.) Google Inc. (U.S.) Microsoft Corporation (U.S.) Qualcomm Inc. (U.S.) Zebra Technologies Corporation (U.S) Bluvision Inc. (U.S.)
Segmentation: The proximity marketing market has been segmented on the basis of region that includes North America, Asia-Pacific, Europe and Rest of the World. In North America region, retail sector is witnessing considerable market share owing to adoption of proximity marketing in upscale stores and shopping malls.
BLE beacon tools are used in some retail stores to prevent unwanted stealing of clothes and accessories and. Most of the retail stores in the region are using GPS geo-fencing application to increase customers in the store that is one of the significant factor driving market growth in the region.
Regional Analysis: The regional analysis of proximity marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is one of the leading player in the proximity marketing market owing to major presence of major market players in the region followed by Europe.
North America region is leading owing to advanced technology implementation and adoption of cuttingedge technology in advertisement sector. Asia-Pacific region is fastest growing region in the proximity marketing market owing to increased investment by developing countries in the region.
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Global Proximity Marketing Market Research Report by Forecast to 2023
also emerged as fastest growing market for BFSI Security. P a g e |5
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