Moving Your Business Forward With Social Media
There are billions of people using the internet for a whole host of purposes the world over, in fact, it’s estimated that more than half of the worlds total population are users of the worldwide web. Social media is one of the most popular internet pursuits for the average person; with this in mind, it’s hard not to see its potential beneďŹ ts for business and trade industries. Companies need to engage with their clients on a level that will interest and stimulate them, preferably into buying their products or using their services, and social media has proven time and again to be a great channel for marketing and advertising.
Here are just a small number of beneďŹ ts of social media for business Establishing and maintaining a positive brand presence: With Facebook said to be one of the most frequently visited social media platforms in the world, it’s increasingly being used to advertise products and users are liking, watching and clicking away in response.
Twitter is another popular platform that can offer businesses similar benefits, with one of the main reasons for people visiting the site, said to be ‘to discover something new and exciting’ that they’ve never seen before. These platforms alone are fantastic places to help new businesses make their brands more visible and positive and establish a loyal customer base. Loyalty to the brand: Brand loyalty is seen to be on the increase by those using social media, with a large percentage of users following their favourite brands on Facebook, Twitter and Instagram after buying their products. Research has shown that those businesses who positively engage with their customers on social media platforms, have fared better than those who do not, and that their service is usually of a far higher standard.
Helping to increase sales: Internet users between the ages of 18 and 34 are said to have the most buying power and are far more likely to buy a product or service after they’ve been inuenced by an advert or article on social media. One recent study even showed that people buying vehicles in the U.S. referred to social media sites such as Twitter to help them make their choice.
Whether your business is small or large, young or seasoned, it’s clear that there are just too many reasons why social media should be part of your marketing strategy, for it to be ignored. Whether you’re looking to simply make people aware of what you’re offering and of your brand, or whether you’re looking to boost your sales and maximise your potential to attract and keep a loyal customer base, social media needs to play a significant role in your business plan, and there’s no better time to get started than now.
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