Online Grocery Shopping Pune India Online shopping Pune and the eCommerce sector in Pune has been growing for a few years now. A big player in this sector is the online grocery shopping Pune. With the COVID 19 crisis, this sector has seen a huge boom. With the timed and contactless deliveries, online grocery shopping Pune works well in every circumstance.
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Advantages The best part about online grocery shopping is that it can be done at any time and from anywhere. You can order anything and everything sitting in the comfort of your home. The attractive discount offers which provided attract more customers. Online grocery Pune is especially handy for working professionals and individuals with busy schedules.
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Business Model Generally, these grocery joints have tie-ups with local grocery stores and thus have to spend less on inventory. They have distribution centers near major cities and have a fleet of vehicles to deliver the order. If the customer is not happy with the products or the services, they can contact customer support services that work round the clock.
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Useful Marketing Strategies More customers can be drawn to online shopping by implementing various strategies. The process of shopping can be made easier and faster. Notifications can be sent to customers with items in their carts but who haven't proceeded to payment. Customer feedback can be shared on the website so that more and more people trust the brand. Multiple payment options can be provided like cash on delivery, card payment, google pay to increase the flexibility for customers.
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Challenges faced Some challenges in this industry include the perishable nature of its products, the higher cost of distribution, and the issues with the quality of products. As the goods in this industry are perishable, they need to be stored under specific conditions. Also, the cost of distribution is higher as groceries are usually ordered in smaller portions. The quality of the product is subjective for every customer and unfortunately, quality cannot be checked for certain products online.
This is just the beginning of online grocery shopping Pune. Effective marketing strategies need to be applied keeping the target audience and the products in mind. These strategies may also have to change over some time as the market evolves. If the difficulties in this industry are conquered well, the future has a lot in store.