/Sonar-Barcelona-2011-Presentation

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18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile

Advanced Music Tel 34 933208163 Fax 34 933208675 www.sonar.es diana@sonar.es alessio@sonar.es

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is Sónar? Where does it happen? Sónar by day Sónar by night Artists Attendees profile

3 days and 2 nights of multidisciplinary events A unique experience in Europe featuring the latest trends and the most relevant artists on the avant garde music and arts scene. Over 400 activities 8 stages and 3 exhibition areas. Concerts, dj sets, screenings, multimedia exhibitions, magazine lounge and SonarPro activities. 84.976 spectators Sónar by day: 32.682 Sónar by night: 62.294 An essential meeting point for a target audience that is representative of new life styles. An audience that is constantly open to new experiences in all areas: music, fashion, advertising, art, technology,… 961 journalists and 2.029 professionals from 38 countries The Spanish festival with the largest media impact and the greatest influence on opinion leaders. 426 accredited media. Professionals in music, multimedia, fashion and communication from over 724 companies from cultural, creative and technological industries. 1.246.768 sonar.es visits (Jenuary – June 2010) 46.016 friends in Facebook 12.689 followers in Twitter

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Artists Attendees profile

Sónar is a trademark

With a strong base and a prestigious identity, Sónar has succeeded in becoming a trademark. Sónar symbolises modernity, quality and authenticity. The country’s most important event when it comes to creating and promoting trends in the world of music, leisure and urban culture.

A groundbreaking format and programme Sónar is a pioneering event in Spain and a leader in Europe

Sónar is the only event of its kind in our country and one of the most respected and influential festivals on the European calendar of cultural events.

Sónar perfectly combines entertainment proposals with experimental works. This combination, together with dissemination activities and activities oriented towards professionals are what give the festival its unique character. New talents together with artists of international acclaim go to make up a formidable roster at each edition.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Artists Attendees profile

MACBA Cultural centers in the heart of the city Within a unique all-in-one dimensional space Thursday, Friday and Saturday from 10 until 22 Ticket permits entrance to all activities within Ticket price for 1 Sónar day at : 39€

CCCB y MACBA

CCCB Hall

CCCB Pati Dones


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Artists Attendees profile

L’Auditori

SonarPub

SonarClub

SonarClub

Exhibition space ‘Gran Via2’ at the zona Franca Friday and Saturday from 10pm until 6am 4 stages and over 10 000 square meters Uninterrupted bus service direct from the city centre Ticket price for 1 Sónar evening at 60€ Friday night concert at L’ Auditori

SonarLab


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Scheduled activities Sónar by night Artists Attendees profile

SonarHall stage

4 acts daily representing the most avant garde and experimental side of the festival. This is one of the nerve centres of Sónar and an access point to the multimedia area. Audiovisual concerts: one of the most fruitful territories of expression over recent years and extremely appealing to the new generations.

Lives & Dj’s

SonarDôme stage

Covering an area of 800 m2 on Plaça dels Àngels square, in front of the MACBA, it holds 1,500 people and showcases musical proposals that reflect the latest trends on the international electronics scene.

SonarVillage stage

8 daily acts featuring the latest styles and trends that have sprung up in advanced music during recent months. A natural focal point of the festival during the daytime. An open air 2,000 m2 space with bars, restaurants and artificial lawn.

SonarComplex stage

Located in the MACBA; it hosts the most cutting edge proposals of present day international electronics with an emphasis on the so called sound researchers.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Scheduled activities Sónar by night Artists Attendees profile

MERTZ

Gaude Mihi

Competiciones

We are the waves

Robotic Chair

Mixed Reality Robot Arena

SonarMàtica

SonarMatica is the festival’s main multimedia exhibition.Interactive installations, digital works, video productions, online creation and graphic design are just some of the artistic areas which converge in this annual showcase. The world capitols of electronic culture, the urban landscape of the 21st century, the mobile, magical and technological culture, cinema and mechanics, (back to) the robots have been its latest themes.

Violí MIDI & Metal·lòfon MIDI


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is S贸nar? Where does it happen? S贸nar by day Scheduled activities S贸nar by night Artists Attendees profile

SonarCinema

A selection of menus covering a wide spectrum of state of the art video creation that is linked to new technologies and electronic music.

SonarExtra All off-S贸nar activities, though not having been produced specifically for Sonar, form part of the programme.

Magazine Lounge

The Sonar magazine lounge, the designated space of a selection of national and international music, tendency, art and fashion publications associated to the festival, serves as a meeting and relaxation point, situated in the very heart of the festival (Pati Dones), in a music free zone, and one that serves as a connection between the exhibited activities of the CCCB and the open air concerts, A space where the magazine representatives may contact freely with public and professionals, and with decor being specifically designed to meet this laid back, meeting point function where the public, professionals and artists alike can share and enjoy a laid back atmosphere.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Scheduled activities Sónar by night Artists Attendees profile

SonarPro activities

Área Demo We are aware of the importance of giving your projects the best visibility, the Demo Area is designed for staging product demonstrations or creating the made-to-measure display you need for an audience that is attentive and alert.

Turoriales demo This new SonarPro space is designed for holding masterclasses, at which those attending will be able to acquire an in-depth understanding and learn tricks and tips while in direct contact with teachers and experts.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is S贸nar? Where does it happen? S贸nar by day Scheduled activities S贸nar by night Artists Attendees profile

SonarPro activities

Professional Area

The Professional Area has become a vital meeting point for professionals as well as press members and artists. An area at the S贸nar by Day venue that allows meetings to be carried-out in a relaxed atmosphere. Fitted up with bar service, the Professional Area offers easy access to the festival for those with accreditation.

Forum SonarPro New exhibition space in which companies will be able to display their products. Visitors will be able to see the quality of the product for themselves, ask any type of question and talk to experts from the brands and companies concerned The 'Forum' is one of Sonar by Day's driving activities


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is S贸nar? Where does it happen? S贸nar by day Scheduled activities S贸nar by night Artists Attendees profile

Digital Music 2.0 SonarPro presents the Digital Music 2.0/10 seminars, a series of panels in collaboration with the Business Development Service of the Catalan Institute of the Cultural Industries (ICIC). The DM2.0/10 seminars will feature national and international speakers with extensive experience in the world of music in the 2.0 environment, which they will discuss using case studies.

SonarPro activities

Meet the Expert SonarPro is organising Meet The Expert, meetings with experts from various business sectors in the cultural industries, so that SonarPro accreditation holders can ask questions, ask for advice or simply chat with them in 10-minute sessions.

Common Projects Common creation project in collaboration with accreditation holders and festivals attendees. Open to distinctive sectors of the creative and cultural industries (audio-visual, design, musical, technological, multmedia...) Platform for developing ideas linked to a brand or institution that wishes to support the project ( briefing definition, participation model...)

Hotel Pulizter

The terrace of the rooftop of the Pulitzer Hotel, just 5 minutes from the Sonar by Day area, will once again be a meeting point for Sonar accreditation holders this year. It is a place to enjoy music, have a drink and relax from the hustle and bustle of the festival, and an ideal bridge between your time at Sonar by Day and Sonar by Night. The terrace, which has a capacity limited to 100 people and will be exclusively for accreditation holders, will be open on the three days of Sonar from 7pm until 11pm.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Scheduled activities Artists Attendees profile Chemical Brothers

Plastikman

2009 Lars Horntveth + BCN216

2manydjs

Booka Shade

2010 Cabo San Roque & Orquestra Mecánica de la França Xica

LCD Soundsystem

Matthew Herbert

L’Auditori

SonarClub Friday and Saturday

SonarPub Friday and Saturday

2008 Basquiat Strings

Venue to be confirmed. In past editions L’Auditori was the venue for the first night of Sónar which extends, redirects and diversifies the festival’s options towards novel and exceptional musical proposals.

This is the main Sónar by Night stage attracting some 12,000 spectators and 6 acts every night in a space with spectacular sound, lighting and visual design.

An uninterrupted programme featuring groups and DJ’s and one of the favorite spots for participating artists.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Scheduled activities Artists Attendees profile Flying Lotus

Mary Anne Hobbs

Sugarhill Gang

Roska

SonarLab Friday and Saturday

With 7 acts daily, SONARLAB is a new stage concept devoted to thematically promoting the music of record labels and artistic entities.

SonarCar Friday and Saturday

For many years bumper or ‘dodgem’ cars were examples of powerful sound-systems and essential outlets for pop music as well as being one of the first entirely urban white-knuckle sports. Sónar pays homage to the bumper cars and gives the public a chance to rediscover them as a source of extra-musical entertainment.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile Roxy Music

Air

Joy Orbison

Broadcast

The Chemical Brothers

Dizzee Rascal

J贸nsi

Fuck Buttons

Caribou

Hot Chip

Aufgang

King Midas Sound

Artists 2010

LCD Soundsystem


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is Sónar? Where does it happen? Sónar by day Sónar by night Artists Attendees profile Goldfrapp 2008

Madness 2008

Scissor Sisters 2006

Animal Collective 2009

Richie Hawtin & Ricardo Villalobos 2006

Devo 2007

Liars 2006

Róisín Murphy 2008

Jeff Mills 2006

Grace Jones 2009

Matthew Herbert: Plat du jour 2005

Soulwax 2005

Artists 2004 - 2009

Beastie Boys 2007


18th International Festival of Advanced Music and Multimedia Art - Barcelona

16th, 17th & 18th June 2011

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile Underworld 2003

Sonic Youth 2001

Kraftwerk 1998

Yo la Tengo 2002

Pet Shop Boys 2002

Orbital 1999

Fennesz 1997

Aphex Twin 2003

Mark Almond 2000

Laurent Garnier 1998

Jay Jay Johanson 1999

Artists 1998 - 2003

Bjork 2003


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is Sรณnar? Where does it happen? Sรณnar by day Sรณnar by night Artists Attendees profile

The Public Urban Spanish and European youth According to a consumer study undertaken in Sรณnar, 73% of its attendees were aged between 19 and 30, have middle and upper social economic backgrounds and come from large cities and towns of over 20,000 inhabitants. 57% of the people who attended the festival were from Spain. 37% came from Europe: 41% UK, 17% Italy, 15% Germany, 13% France and 14% from other countries. The remaining 6% come from other world countries: Japan (16%), United States (14%) and Brazil (13%). Highly informed and new media consumer 68% of the Sรณnar attendees had university degrees. They are a very well informed audience with very distinct cultural interests. They come to Sรณnar for its broad and high quality programme. They regard the festival as a paradigmatic and state-of-the-art event in its field. Our audience regularly attends avant garde cultural activities and shows, clubs and concerts, and is made up of electronic and multimedia art fans. They read specialized cultural publications in the daily press, music magazines, leisure and cultural events guides and listen to radio programmes with predominantly musical contents and also watch cultural, music TV programmes and specialized webs. 90% of the 2007 attendees consult webs regularly, 31% enters blogs and 28% participates in chats. 32% are 2.0 webs members (myspace mainly), 37% listen to on line radios and 28% download podcasts.

16th, 17th & 18th June 2011 An audience open to experience They are people who are open to new experiences, new ways of thinking and creating. Sรณnar satisfies the needs generated by an audience with these distinct characteristics and makes a concerted effort every year to furnish the festival with interesting content that possess the basic ingredient: originality and innovation. This capacity to reinvent itself pertains to the constant reinvention on the publics behalf (48% of attendees were first timers) and the fidelity/faithfulness of the other part (52% of attendees have attended more than two editions of the festival.)

The Professionals -Managers, agents and representatives of national and international artists. -Promoters and organizers of musical and cultural events. -Managers and executives from the record industry, from independent and multinational companies. -Managers and executives from the record distribution and editorial industry. -Manufacturers, importers and distributors of computer software and hardware. -Directors of cultural affairs and events from public institutions. -Clubs and concert hall owners and promoters. -Organizers and directors of festivals, symposiums and musical events. -Academics from centers for music education. -General media and media specialized in music, culture, computer science, multimedia and the Internet. -Marketing and advertising professionals: marketing directors, accounts executives, creative directors and producers. -Fashion professionals.

Participating Artists Around 661 artists made an appearance at the last edition of Sรณnar in a variety of settings and stages. A total of over 6.827 artists have performed or have presented their work during the seventeen editions of the festival that have taken place so far. The aim has always been to present a programme with quality and representative proposals.

Sรณnarโ s influence on the social and cultural scene During its seventeen years of existence, Sรณnar has become a frontline event on the national and international scene of cultural activities which are linked to new technologies and avant garde artistic creation. Sรณnar has been and continues to be an entry point for new trends and artistic proposals from all over the planet. It is an excellent living showcase of the evolution of the popular culture of our time. The festival has become a first rate intellectual agitator, capable of influencing various social and cultural partners within the country and facilitating the acceptance of the new. Sรณnar is an essential venue for restless audiences.


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile S贸nar Facebook friends profile

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

What is S贸nar? Where does it happen? S贸nar by day S贸nar by night Artists Attendees profile

16th, 17th & 18th June 2011


18th International Festival of Advanced Music and Multimedia Art - Barcelona

Advanced Music Tel. +34 933208163 Fax +34 933208675 - Diana Sim贸n diana@sonar.es - Alessio Campo alessio@sonar.es www.sonar.es

16th, 17th & 18th June 2011


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